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Cable News Ratings For Saturday-Sunday, March 3-4, 2012

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March 6th, 2012

Live + Same Day Cable News Ratings for Saturday & Sunday, March 3-4, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC     924              221     380
CNN     453              132     184
MSNBC     446              202     228
CNBC     176                96     111
FBN      28                  8      14
HLN     328                97     165
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,686              349     612
CNN     576              158     226
MSNBC     628              310     310
CNBC     231              112     141
FBN      33                  6      15
HLN     323                75     134
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC     765              194     335
CNN     384              115     165
MSNBC     422              209     231
CNBC     141                70      75
FBN      34                14      19
HLN     364              142     217
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC     888              186     283
CNN     457              140     197
MSNBC     499              247     265
CNBC     193                87     102
FBN      66                16      30
HLN     632              209     370

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Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
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