Disney Channel is TV’s #1 Network in Total Day for Record-Setting 38 Consecutive Weeks in Kids 6-11 and Tweens 9-14

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via press release:

During the week of February 27, 2012, Disney Channel continued its record-winning streak, ranking #1 for 38 consecutive weeks in Kids 6-11 (548,000/2.2 rating) and Tweens 9-14 (438,000/1.8 rating) – dating back to week of June 13, 2011 – and ranking #1 for the 4th time in the prior 5 weeks in Kids 2-11 (904,000/2.2 rating).

  • Disney Channel surpassed Nickelodeon by 23% in Kids 6-11 (548,000 vs. 446,000) and by 32% in Tweens 9-14 (438,000 vs. 331,000), marking the network’s 17th straight week boasting a double-digit percent advantage in Kids 6-11, and the 19th straight week in Tweens 9-14.

 In Prime, Disney Channel’s reign as cable TV’s #1 network on a weekly basis extended to 354 consecutive weeks in Kids 6-11 (1.1 million/4.4 rating), or nearly 7 years in the target demographic. In Tweens 9-14 (879,000/3.7 rating), the network was #1 for the 89th week in a row, and for the 351st time in the previous 354 weeks overall.

  • Following its debut as Disney😄’s #1 series launch of all time, a special replay of “Lab Rats” on Disney Channel (Friday, 9:00 – 10:00 p.m.) ranked as the week’s #1 TV telecast in Kids 2-11 (2.3 million/5.5 rating) and Kids 6-11 (1.8 million/7.2 rating).
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