Disney Junior on Disney Channel Delivered the Week’s Top 2 TV Telecasts in Target Preschoolers Aged 2-5

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via press release:

Disney Junior

For the week of February 27, 2012, Disney Junior on Disney Channel delivered the week’s Top 2 TV telecasts in target preschoolers aged 2-5 with Saturday airings of “Jake and the Never Land Pirates” (1.0 million/6.2 rating, 8:30 – 8:55 a.m.) and “Mickey Mouse Clubhouse” (949,000/5.7 rating, 8:00 – 8:25 a.m.), with the two series accounting for the Top 4 TV telecasts in Boys 2-5.

Moreover, Saturday’s airing of “Jake and the Never Land Pirates” stood as the series’ most-watched telecast in close to 10 months in Kids 2-5 (1.031 million) – since 4/21/11.

  • Disney Junior owned the week’s Top 2 TV telecasts in Kids 2-5, and 4 of the Top 6 overall:
  • Disney Junior delivered the week’s Top 4 TV telecasts in Boys 2-5, and 6 of the Top 7 overall:
  • Overall, “Jake and the Never Land Pirates” (388,000/4.6 rating – 5th straight week at #1), “Mike the Knight” (349,000/4.1 rating) and “Mickey Mouse Clubhouse” (341,000/4.0 rating) were TV’s Top 3 series in Boys 2-5, with “Jake” tying “Bubble Guppies” on Nickelodeon for #1 in Kids 2-5 (4.3 rating apiece).
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