Prime Special ‘Jake and the Never Land Pirates:Peter Pan Returns!’ Ranks as the Most-Watched Cable Telecast in Nearly 10 Years in the Demo

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via press release:

Based on a full week of viewing, the February 13 premiere of “Jake and the Never Land Pirates: Peter Pan Returns!” became the most-watched cable telecast in nearly 10 years in Kids 2-5 (1.846 million/11.1 rating – since 5/3/2002, “Oswald”), and is now Disney Channel’s #1 telecast in the demo in the network’s history.

  • “Jake and the Never Land Pirates: Peter Pan Returns!” netted impressive gains, Live + 7 versus Live + Same Day, increasing by 51% in Total Viewers (4.661 million vs. 3.092 million), by 98% in Kids 2-5 (1.846 million vs. 904,000), by 130% in Boys 2-5 (980,000 vs. 427,000), by 72% in Girls 2-5 (866,000 vs. 504,000) and by 46% in Adults 18-49 (1.282 million vs. 877,000).

The definitive destination for kids and families, Disney Channel holds the top cable TV telecasts of all time in target demos:

  • “High School Musical 2” (8/17/07) #1 scripted cable telecast ever in Total Viewers (18.639 million)
  • “High School Musical 2” (8/17/07) – #1 cable TV telecast ever in Kids 2-11 (8.210 million), Kids 6-11 (6.536 million) and Tweens 9-14 (6.317 million)
  • “Phineas and Ferb: Across the 2nd Dimension” (8/22/11) –  #1 animated cable TV telecast in Kids 2-11 (6.233 million)
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