ESPN Men’s College Basketball Posts Its Most-Watched Season
via press release:
ESPN has had its most-watched men’s college basketball season, highlighted by the March 3 matchup between North Carolina and Duke in Durham, N.C. which gave the network its highest-rated game of the season and highest-rated game since 2008, according to Nielsen. After 130 regular-season games in 2011-12, ESPN posted a 1.1 rating, up 10 percent from last season’s 1.0. Also, ESPN ended the season averaging 1,061,000 households for a one percent increase from 2010-11.
Increases were not exclusive to ESPN, however, as ESPN2 which televised 184 games, finished up 33 percent (.4 vs. .3).
For the year on ESPN, Louisville (4.5), Greensboro-High Point (3.5), Kansas City (2.8), Columbus (2.7) and Raleigh-Durham (2.7) were the top five of 55 metered markets. They were followed by Charlotte (2.3), Cincinnati (2.1), Dayton (2.0), Indianapolis (1.8) and Knoxville (1.8).
Throughout the regular season, college basketball content across ESPN.com, the ESPN mobile Web and ScoreCenter delivered 1.6 billion total minutes and 283 million visits, up 16 percent and 5 percent respectively compared to the previous season. Additionally, college basketball regular season games on ESPN3 and WatchESPN across computers, smartphones and tablets logged 455.9 million minutes, up 56 percent compared to ESPN3 on computers the previous season. During the season, it logged its most watched college basketball game ever on February 8 with 4.4 million minutes generated across computers, smartphones and tablets for the Duke vs. North Carolina game.?
Post-season on ESPN Networks
Championship Week Presented by DICK’S Sporting Goods continues on ESPN through Selection Sunday, March 11, when ESPN will televise 13 hours of selections coverage.”