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TV Ratings Tuesday: 'New Girl' Paces Fox Win; 'Breaking In' Returns Weakly; 'I Hate My Teenage Daughter' Edges 'Cougar Town' With Adults 18-49

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March 7th, 2012

 

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NBC notes that its shows ran out of pattern in some markets (likely due to election results) and that the fast affiliate numbers are not reliable for NBC and subject to more significant adjustments than normal. That could be the case with some of the other networks as well.

Fox won the night with adults 18-49 led by New Girl which was steady vs. its last original with a 3.0 adults 18-49 ratingRaising Hope was also even with its last telecast with a 2.1 adults 18-49 rating.  I Hate My Teenage Daughter was down 20% from its last telecast in December (which had an X Factor lead in) to a 1.6 adults 18-49 rating. Fox will say that Breaking In was up 31% from last year's season finale to a 1.7 adults 18-49 rating, but...Retentionista and non-retentionista alike will not love those numbers. On balance I'd guess Fox is happy that Raising Hope held up OK at 8pm and that New Girl did fine without Glee as its lead-in.

I Hate My Teenage Daughter didn't exactly hit the ball out of the park with a 1.6 adults 18-49 rating, but unless or until any adjustments are made in the finals, it can claim head-to-head adults 18-49 supremacy over Cougar Town which was down 6% to a series-low 1.5 adults 18-49 rating. The River was steady (albeit at its low) with a 1.5 adults 18-49 rating.

The Biggest Loser was down 5% to a season-low 1.9 adults 18-49 rating (but please see disclaimer in red at the top of the post).

CW's 90210 returned with its first original in four weeks and was steady with adults 18-49 with a 0.7 rating and was also steady with adults 18-34 and women 18-34 vs. its last original. Ringer was up a tenth with adults 18-49 to a 0.5 rating. and had its best rating with women 18-34 (0.8) since November 29.

Late-night results are below the primetime data.

Broadcast primetime ratings for Tuesday, March 6, 2012:

Time Net Show 18-49 Rating Viewers (Millions)
8:00 CBS NCIS (R) 2.4/4 14.37
FOX Raising Hope 2.1/6 4.79
ABC Last Man Standing (R) 1.4/4 5.55
NBC The Biggest Loser 8-10p 1.9/5 5.71
CW 90210 0.7/2 1.29
8:30 FOX I Hate My Teenage Daughter 1.6/4 3.78
ABC Cougar Town 1.5/4 4.38
9:00 FOX The New Girl 3.0/8 5.95
CBS NCIS: Los Angeles (R) 1.9/5 11.89
ABC The River 1.5/4 4.20
CW Ringer 0.5/1 1.24
9:30 FOX Breaking In (Season Premiere) 1.7/4 3.60
10:00 CBS Unforgettable (R) 1.4/4 8.25
NBC Decision 2012 1.0/3 3.14
ABC Body Of Proof (R) 0.9/2 4.65

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via NBC press note:

In Late-Night Metered Markets Tuesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.3/6 with an encore; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3 with an encore; "Late Show," 0.5/2 with an encore; "Nightline," 0.8/4; and "Jimmy Kimmel Live," 0.4/2 with an encore.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) trailed CBS's original "Late Late Show with Craig Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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