via press release:
NEW YORK, March 8, 2012 -- NBC-Universal’s freshman off-network sitcom, “ ,” starring Alec Baldwin and Tina Fey, has scored big gains in metered markets in its first season in syndication, according to data from Nielsen Media Research.
In the nation’s two top TV markets, New York and Los Angeles, “” has emerged as a big demographic winner in the February 2012 sweep with 20% increases among women aged 18 to 34 at 11:30 pm on Fox-owned WNYW Channel 5 and KTTV Channel 11 respectively. It is seen on both stations at 11:30 pm local time. On New York’s WNYW, the “ ” achievement is especially notable since the program in the February 2011 sweep which it replaced is the legendary “Seinfeld.”
“” has also significantly boosted ratings for many other major market TV stations in the February 2012 sweep compared to programs that were seen in its time periods during the February 2011 sweep.
“” improved its time period on San Francisco’s KNTV Channel 11, an NBC affiliate, where it is stripped at 11:30 am local time, by 25 percent in household according to Nielsen Station Index data. In Kansas City, Missouri’s KMBC Channel 9, an ABC affiliate, where “30 Rock” is seen at 1 am weekdays, it also grew by 25%. In Jacksonville, Florida, where “30 Rock” airs at 1 am on independent station WJXT Channel 4, it has improved audience delivery by 36% over what was seen in its time period in the February 2011 sweep. The best top 15 market improvement for “30 Rock” came in Phoenix, Arizona on independent KUTP Channel 45 where it boosted the 9 pm to 9:30 pm audience by an impressive 40%.