via press release:
With its lineup of only broadcaster in late-night to grow its overall audience week to week. In addition, ABC grew by 10% over the prior week in Adults 18-49 to deliver its best young adult number in late-night in 6 weeks – since the week of 1/16/12. ABC was also the only broadcaster in late-night to grow its overall audience (+1%) over the year-ago week (w/o 2/28/11), as CBS was down -9% and NBC was down -5%. ABC outperformed NBC during the week in late-night in both Total Viewers (+1%) and Adults 18-49 (+6%).and Jimmy Kimmel Live during the week of February 27, 2012, ABC was up over the prior week by 8% in Total Viewers and was the
For the week, ABC’sranked as the #1 program in late-night across all target demos: Total Viewers, Adults 25-54 and Adults 18-49. In fact, the ABC program has taken the top spot for the 2nd time in the last 3 weeks in all 3 measures. improved on the year-ago week in Total Viewers (+8%), Adults 25-54 (+1%) and Adults 18-49 (+4%), standing as the only program to grow year to year versus NBC’s The (-3%, -5% and -1%, respectively) and CBS’ The (-1%, -4% and -7%, respectively). Season to date, ranks #1 in late-night among Total Viewers, Adults 25-54 and Adults 18-49, ahead of both NBC’s The and CBS’ The . This marks the 2nd straight year that the ABC program is taking the top spot in overall viewers and in the key adult news demo. ABC’s Nightline ranked #1 during the February 2012 sweep in Adults 25-54. In fact, it was the 2nd February in a row and the 5th time in the last 6 sweeps periods that Nightline led in the key adult news demo. Nightline was up over the year-ago sweep in Total Viewers, drawing its largest February sweep audience in 8 years – since 2004. Nightline outperformed CBS’ The during the month by its largest February-sweep advantages in Total Viewers (+455,000) and Adults 25-54 (+43,000) in 13 years – since 1999. Nightline outperformed NBC’s The in Total Viewers (+23,000) for the 2nd straight February.
During the week following its most-watched post-Oscar telecast ever, ABC’s Jimmy Kimmel Live was up over the prior week by 10% in Total Viewers, delivering the largest week-to-week gains of any late-night broadcast talk show. JKL also grew week to week by 14% in Adults 18-49 to hit a 14-week high – since w/o 11/21/11. In addition, JKL saw its viewer count grow year to year, standing as the only late-night talk show to build its overall audience. During the week, ABC’s JKL stood as the #3 late-night talk show in Total Viewers, behind only NBC’s The with Jay Leno and CBS’ The with David Letterman. ABC’s JKL (M-F 12am) led NBC’s Late Night with Jimmy Fallon (M-F 12:35 am) by 5% in Total Viewers and by 4% Adults 18-49. ABC’s JKL (M-F 12am) outperformed CBS’ The Late with Craig Ferguson (M-F 12:35am) by double-digit margins in both Total Viewers (+12%) and Adults 18-49 (+11%), marking the 18th time in the 24 weeks of the season for the ABC late-night program to beat the CBS program in both Nielsen measures. In fact, JKL has drawn a larger overall audience than Ferguson in 23 of 24 weeks this season. Season to date, JKL is building its overall audience through the same weeks last year by 3% in Total Viewers, growing the most year to year of any late-night broadcast talk show. During the recently completed February 2012 sweep, ABC’s Jimmy Kimmel Live grew its overall audience from the year-ago sweep (+2%) to generate its most-watched February sweep in 5 years – since 2007. The ABC late-night program has grown year over year for the 7th time in the last 8 sweep periods. ABC’s JKL topped CBS’ The Late Late Show with Craig Ferguson in both Total Viewers (+8%) and Adults 18-49 (+4%) for the 2nd sweep period in a row. In fact, JKL extended its winning streak over the CBS late-night program in overall viewers to 4 consecutive sweep periods. In addition, JKL led Ferguson in young adults for the 2nd straight February.