CBS Renews ‘The Talk’ for 2012-2013
via press release:
CBS’s THE TALK has been renewed for the 2012-2013 broadcast season. The daily daytime talk show – hosted by Julie Chen, Sara Gilbert, Sharon Osbourne, Sheryl Underwood and Aisha Tyler – will return for its third year in September.
“We are thrilled with the evolution and growth of THE TALK,” said Nina Tassler, President, CBS Entertainment. “The show has high energy, spirited conversation, relevant topics, and the audience is responding.”
“We’re proud that THE TALK has already established great brand identity in only its second season,” said David Stapf, President, CBS Television Studios. “Much of the success can be attributed to our hosts’ chemistry and the work of our producers, whose selection of topics and guests are clearly resonating with viewers.”
Nationally, THE TALK is averaging 2.16 million viewers in its second season, 1.0/6 in women 25-54 and 0.8 in women 18-49. During the week ending Jan. 27, THE TALK delivered its largest audience ever with 2.45 million viewers, while matching its best in women 18-49 (0.9/6).
In the recently completed February sweep, THE TALK delivered year-to-year growth both nationally and on the CBS Owned Stations.
Nationally, THE TALK averaged 2.27 million viewers, 1.1/07 in women 25-54 and 0.9/05 in women 18-49. Compared to last February, THE TALK was up +4 in viewers (from 2.19m), +10% in women 25-54 (from 1.0/06) and +13% in women 18-49 (from 0.8/05).
On the 14 CBS Owned Stations, THE TALK improved the year-ago time period among women 25-54 by +29% (0.9 from 0.7).
THE TALK examines current events, pop culture, contemporary issues, family, celebrity and the trending topics of the day. Show segments include guest interviews with entertainers and newsmakers, musical performances and how-to demos.
THE TALK (weekdays 2:00-3:00 PM, ET; 1:00-2:00 PM, PT) is executive produced by John Redmann and Sara Gilbert for CBS Television Studios.