Both of CNN’s new morning shows: Early Start and Starting Point scratched in the demo on Friday for the first hours of their respective morning blocks. This marks an all time low in the demo for Starting Point during the 7-9AM/ET hours.
Friday, March 9th
CNN’s Early Start (5-6AM): 105,000 (P2+), 38,000 (25-54)
CNN’s Starting Point (7-8AM): 168,000 (P2+), 50,000 (25-54)
Live + Same Day Cable News Daily Ratings for March 9, 2012
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | ||
| Total Day | ||||
| FNC | 1,090 | 289 | 501 | |
| CNN | 294 | 80 | 119 | |
| MSNBC | 498 | 160 | 223 | |
| CNBC | 165 | 49 | 89 | |
| FBN | 60 | 13 | 28 | |
| HLN | 204 | 83 | 113 | |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| FNC | 2,001 | 484 | 855 | |
| CNN | 410 | 116 | 148 | |
| MSNBC | 769 | 237 | 359 | |
| CNBC | 155 | 84 | 91 | |
| FBN | 60 | 9 | 18 | |
| HLN | 282 | 85 | 117 | |
| Net | Morning programs (6-9 AM) | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FOX & Friends | 1,040 | 323 | 567 |
| CNN | Early Start/Starting Point | 176 | 59 | 91 |
| MSNBC | Morning Joe | 498 | 175 | 257 |
| CNBC | Squawk Box | 178 | 63 | 112 |
| HLN | Morning Express w/ Meade | 291 | 178 | 217 |
| Net | 5PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FIVE, THE | 1,559 | 353 | 676 |
| CNN | Situation Room | 419 | 57 | 106 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 797 | 167 | 276 |
| CNBC | MONEY IN MOTION | 120 | 21 | 53 |
| CNBC | OPTIONS ACTION | 140 | 28 | 68 |
| HLN | HLN SPECIAL REPORT | 119 | 39 | 57 |
| Net | 6PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SPECIAL RPT W/BRET BAIER | 1,672 | 370 | 673 |
| CNN | John King USA | 332 | 82 | 118 |
| MSNBC | POLITICS NATION | 839 | 220 | 350 |
| CNBC | Mad Money | 179 | 56 | 90 |
| HLN | Prime News | 243 | 66 | 98 |
| Net | 7PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | The Fox Report W/S.SMITH | 1,511 | 397 | 706 |
| CNN | ERIN BURNETT OUTFRONT | 313 | 67 | 96 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 908 | 225 | 368 |
| CNBC | Kudlow Report | 120 | 27 | 48 |
| HLN | JANE VELEZ-MITCHELL | 279 | 73 | 129 |
| Net | 8PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 2,653 | 607 | 1,195 |
| CNN | Anderson Cooper 360 | 382 | 109 | 136 |
| MSNBC | Ed Show | 819 | 183 | 326 |
| CNBC | THE Apprentice | 130 | 73 | 80 |
| HLN | Nancy Grace | 436 | 122 | 178 |
| Net | 9PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | Hannity | 1,828 | 468 | 750 |
| CNN | Piers Morgan Tonight | 448 | 127 | 157 |
| MSNBC | Rachel Maddow Show | 980 | 297 | 489 |
| CNBC | THE Apprentice | 226 | 113 | 125 |
| HLN | Dr. Drew | 231 | 81 | 113 |
| Net | 10PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | ON THE RECORD W/GRETA | 1,511 | 370 | 610 |
| CNN | Anderson Cooper 360 | 398 | 112 | 151 |
| MSNBC | MSNBC INVESTIGATES | 506 | 231 | 260 |
| CNBC | AMERICAN GREED | 110 | 66 | 67 |
| HLN | Nancy Grace | 199 | 58 | 72 |
| Net | 11PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 1,218 | 350 | 521 |
| CNN | ERIN BURNETT OUTFRONT | 328 | 115 | 162 |
| MSNBC | MSNBC INVESTIGATES | 455 | 262 | 234 |
| CNBC | Mad Money | 50 | 25 | 32 |
| HLN | SHOWBIZ TONIGHT | 275 | 100 | 124 |
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For other days cable news ratings click here.-
Note: We post all the cable news ratings we get.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2011)
CNN/HLN: 101.12 million HHs
CNBC: 98.62 million HHs
FNC: 99.15 million HHs
MSNBC: 95.72 million HHs
Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.
