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Cable News Ratings for Friday, March 9, 2012

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March 12th, 2012

Both of CNN’s new morning shows: Early Start and Starting Point scratched in the demo on Friday for the first hours of their respective morning blocks. This marks an all time low in the demo for Starting Point during the 7-9AM/ET hours.

Friday, March 9th
CNN’s Early Start (5-6AM): 105,000 (P2+), 38,000 (25-54)
CNN’s Starting Point (7-8AM): 168,000 (P2+), 50,000 (25-54)

Live + Same Day Cable News Daily Ratings for March 9, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC  1,090  289  501
CNN  294  80  119
MSNBC  498  160  223
CNBC  165  49  89
FBN  60  13  28
HLN  204  83  113
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  2,001  484  855
CNN  410  116  148
MSNBC  769  237  359
CNBC  155  84  91
FBN  60  9  18
HLN  282  85  117
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends  1,040  323  567
CNN Early Start/Starting Point  176  59  91
MSNBC Morning Joe  498  175  257
CNBC Squawk Box  178  63  112
HLN Morning Express w/ Meade  291  178  217
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE  1,559  353  676
CNN Situation Room  419  57  106
MSNBC Hardball WITH C. MATTHEWS  797  167  276
CNBC MONEY IN MOTION  120  21  53
CNBC OPTIONS ACTION  140  28  68
HLN HLN SPECIAL REPORT  119  39  57
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER  1,672  370  673
CNN John King USA  332  82  118
MSNBC POLITICS NATION  839  220  350
CNBC Mad Money  179  56  90
HLN Prime News  243  66  98
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH  1,511  397  706
CNN ERIN BURNETT OUTFRONT  313  67  96
MSNBC Hardball WITH C. MATTHEWS  908  225  368
CNBC Kudlow Report  120  27  48
HLN JANE VELEZ-MITCHELL  279  73  129
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR  2,653  607  1,195
CNN Anderson Cooper 360  382  109  136
MSNBC Ed Show  819  183  326
CNBC The Apprentice  130  73  80
HLN Nancy Grace  436  122  178
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity  1,828  468  750
CNN Piers Morgan Tonight  448  127  157
MSNBC Rachel Maddow Show  980  297  489
CNBC The Apprentice  226  113  125
HLN Dr. Drew  231  81  113
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA  1,511  370  610
CNN Anderson Cooper 360  398  112  151
MSNBC MSNBC INVESTIGATES  506  231  260
CNBC AMERICAN GREED  110  66  67
HLN Nancy Grace  199  58  72
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR  1,218  350  521
CNN ERIN BURNETT OUTFRONT  328  115  162
MSNBC MSNBC INVESTIGATES  455  262  234
CNBC Mad Money  50  25  32
HLN SHOWBIZ TONIGHT  275  100  124

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For other days cable news ratings click here.
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Note: We post all the cable news ratings we get.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
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