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Live+7 DVR Ratings: 'Modern Family' Still Tops Absolute Ratings Gains; 'Grimm' and 'Alcatraz' Top % Gains in Week 23

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March 12th, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 80 such programs in the data for the week ending February 19.

During week twenty-three of the 2011-12 broadcast season (February 20, 2012 - February 26, 2012Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with another colossal gain of 2.8 adults 18-49 ratings points. 

Grimm topped the percentage adults 18-49 ratings increase from DVR viewing, closely followed by Alcatraz with both shows adding a hefty 87% and 72% to their Live+Same Day adults 18-49 ratings, respectively.

Modern Family led the absolute average viewership gained from DVR viewing too, adding  5.20 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-02/22 ABC 4.80 7.60 2.8 58%
2 Big Bang Theory, THE-02/23 CBS 5.30 7.00 1.7 32%
3 GREY'S ANATOMY-02/23 ABC 3.10 4.70 1.6 52%
4 New Girl-02/21 FOX 3.00 4.50 1.5 50%
5 OFFICE-02/23 NBC 2.60 4.10 1.5 58%
6 Criminal Minds-02/22 CBS 3.10 4.50 1.4 45%
7 Glee-02/21 FOX 3.00 4.40 1.4 47%
8 NCIS-02/21 CBS 3.60 4.90 1.3 36%
9 ALCATRAZ-02/20 FOX 1.80 3.10 1.3 72%
10 Grimm-02/24 NBC 1.50 2.80 1.3 87%
11 CSI-02/22 CBS 2.90 4.10 1.2 41%
12 Private Practice-02/23 ABC 2.10 3.20 1.1 52%
13 Hawaii Five-0-02/20 CBS 2.90 4.00 1.1 38%
14 Person Of Interest-02/23 CBS 3.10 4.20 1.1 35%
15 American Idol-THURSDAY-02/23 FOX 4.50 5.60 1.1 24%
16 2 Broke Girls-02/20 CBS 4.00 5.00 1.0 25%
17 How I Met Your Mother-02/20 CBS 3.80 4.80 1.0 26%
18 Mentalist, THE-02/23 CBS 2.60 3.60 1.0 38%
19 Two and a Half Men-02/20 CBS 4.20 5.20 1.0 24%
20 American Idol-WEDNESDAY-02/22 FOX 5.10 6.10 1.0 20%
21 HOUSE-02/20 FOX 2.40 3.40 1.0 42%
22 Up All Night-02/23 NBC 1.70 2.70 1.0 59%
23 MIKE & MOLLY-02/20 CBS 3.40 4.30 0.9 26%
24 NCIS: LOS ANGELES-02/21 CBS 2.80 3.70 0.9 32%
25 Law And Order:SVU-02/22 NBC 1.60 2.50 0.9 56%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Grimm-02/24 NBC 1.50 2.80 1.3 87%
2 ALCATRAZ-02/20 FOX 1.80 3.10 1.3 72%
3 Fringe-02/24 FOX 1.20 2.00 0.8 67%
4 Up All Night-02/23 NBC 1.70 2.70 1.0 59%
5 Modern Family-02/22 ABC 4.80 7.60 2.8 58%
6 OFFICE-02/23 NBC 2.60 4.10 1.5 58%
7 Law And Order:SVU-02/22 NBC 1.60 2.50 0.9 56%
8 PARENTHOOD-02/21 NBC 1.70 2.60 0.9 53%
9 Private Practice-02/23 ABC 2.10 3.20 1.1 52%
10 GREY'S ANATOMY-02/23 ABC 3.10 4.70 1.6 52%
11 New Girl-02/21 FOX 3.00 4.50 1.5 50%
12 Glee-02/21 FOX 3.00 4.40 1.4 47%
13 Body Of Proof-02/21 ABC 1.50 2.20 0.7 47%
14 Criminal Minds-02/22 CBS 3.10 4.50 1.4 45%
15 HOUSE-02/20 FOX 2.40 3.40 1.0 42%
16 CSI-02/22 CBS 2.90 4.10 1.2 41%
17 PARKS AND RECREATION-02/23 NBC 1.70 2.40 0.7 41%
18 30 ROCK-02/23 NBC 1.50 2.10 0.6 40%
19 FINDER-02/23 FOX 2.00 2.80 0.8 40%
20 SMASH-02/20 NBC 2.30 3.20 0.9 39%
21 Mentalist, THE-02/23 CBS 2.60 3.60 1.0 38%
22 Raising Hope-02/21 FOX 2.10 2.90 0.8 38%
23 Hawaii Five-0-02/20 CBS 2.90 4.00 1.1 38%
24 NCIS-02/21 CBS 3.60 4.90 1.3 36%
25 Person Of Interest-02/23 CBS 3.10 4.20 1.1 35%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-02/22 ABC 11555 16759         5,204 45%
2 NCIS-02/21 CBS 19288 22887         3,599 19%
3 Big Bang Theory, THE-02/23 CBS 16198 19773         3,575 22%
4 Mentalist, THE-02/23 CBS 13364 16848         3,484 26%
5 Criminal Minds-02/22 CBS 12770 16160         3,390 27%
6 Hawaii Five-0-02/20 CBS 10400 13666         3,266 31%
7 Person Of Interest-02/23 CBS 14555 17746         3,191 22%
8 CSI-02/22 CBS 11914 15066         3,152 26%
9 GREY'S ANATOMY-02/23 ABC 9060 12203         3,143 35%
10 Glee-02/21 FOX 7462 10472         3,010 40%
11 Body Of Proof-02/21 ABC 6640 9372         2,732 41%
12 ALCATRAZ-02/20 FOX 5983 8690         2,707 45%
13 Grimm-02/24 NBC 4788 7474         2,686 56%
14 Blue Bloods-02/24 CBS 11349 13902         2,553 22%
15 New Girl-02/21 FOX 6270 8773         2,503 40%
16 NCIS: LOS ANGELES-02/21 CBS 15504 18001         2,497 16%
17 OFFICE-02/23 NBC 5016 7513         2,497 50%
18 Unforgettable-02/21 CBS 10697 13181         2,484 23%
19 American Idol-THURSDAY-02/23 FOX 15644 17983         2,339 15%
20 Two and a Half Men-02/20 CBS 13328 15610         2,282 17%
21 SMASH-02/20 NBC 6469 8700         2,231 34%
22 Private Practice-02/23 ABC 6316 8514         2,198 35%
23 American Idol-WEDNESDAY-02/22 FOX 16104 18240         2,136 13%
24 FINDER-02/23 FOX 6180 8288         2,108 34%
25 HOUSE-02/20 FOX 7085 9192         2,107 30%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
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