TV Ratings Sunday: 'Once Upon A Time,' 'Good Wife,' 'Harry's Law' At Lows, As ABC Tops The Night

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March 12th, 2012

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ABC's Once Upon a Time ratings may have been whacked by Daylight Saving Time, its 2.8 adults 18-49 rating was a series low, down 18% vs. a 3.4 rating last week.  Desperate Housewives was even with last week's 2.5 adults 18-49 rating. ABC's GCB rose to a 2.3 adults 18-49 rating, vs. a 2.2 rating for its series premiere last week. ABC topped the nights adults 18-49 ratings.

Last night, on average, 36.7% of US adults 18-49 were watching TV during primetime vs. 38.7% last Sunday. Was it Daylight Saving Time? (8pm hour only: 33.9% on 3/4, and 30.1% on 3/11)

CBS's Amazing Race was even with last week's 2.8 adults 18-49 rating.  The Good Wife's 1.7 adults 18-49 rating was a series low down 11% vs. a 1.9 rating last week. CSI: Miami was even with last week's 2.1 adults 18-49 rating.

Fox's The Cleveland Show had a 1.6 adults 18-49 rating, up a tenth vs. a 1.5 rating last week.  The Simpsons dipped to a 2.3 adults 18-49 rating, down 8% vs. a 2.5 rating last week. The season two premiere of Bob's Burgers had a 1.9 adults 18-49 rating, down 10% vs a 2.1 rating in its season one finale in May, 2011. Family Guy was even with last week's 2.8 adults 18-49 rating. American Dad rose a tenth to a 2.2 adults 18-49 rating, vs. a 2.1 rating last week.

The move of NBC's Harry's Law to Sunday was no improvement, its 1.1 adults 18-49 rating matched its series low from its last miod-January Wednesday outing. Multiple TVBTN mentions this week both by Kathy Bates and the director of Harry's Law. Fortunately it's better to be known than loved in our business. Celebrity Apprentice's 2.0 adults 18-49 rating between 9-11p was down 13% vs. a 2.3 rating last week. Earlier, Dateline NBC had a 0.9 adults 18-49 rating, vs. a 1.0 rating last week.

Broadcast primetime ratings for Sunday, March 11, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM CBS 60 Minutes 1.6 5 10.259
ABC America's Funniest Home Videos 1.3 4 6.485
Fox The Simpsons -R 1.2 4 2.804
NBC Dateline NBC 0.9 3 4.711
7:30PM FOX The Cleveland Show 1.6 5 3.318
8:00PM ABC Once Upon A Time 2.8 8 9.123
CBS The Amazing Race 2.8 8 9.707
FOX The Simpsons 2.3 7 4.963
NBC Harry's Law 1.1 3 8.872
8:30PM FOX Bob's Burgers 1.9 5 4.033
9:00PM FOX Family Guy 2.8 7 5.821
ABC Desperate Housewives 2.5 6 8.291
NBC Celebrity Apprentice (9-11p) 2.0  5 6.411
CBS The Good Wife 1.7 4 9.819
9:30PM FOX American Dad 2.2 5 4.635
10:00PM ABC GCB 2.3 6 7.251
CBS CSI: Miami 2.1 5 10.541

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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