[table id=29 /]
ABC's Once Upon a Time ratings may have been whacked by Daylight Saving Time, its 2.8 adults 18-49 rating was a series low, down 18% vs. a 3.4 rating last week. Desperate Housewives was even with last week's 2.5 adults 18-49 rating. ABC's GCB rose to a 2.3 adults 18-49 rating, vs. a 2.2 rating for its series premiere last week. ABC topped the nights adults 18-49 ratings.
Last night, on average, 36.7% of US adults 18-49 were watching TV during primetime vs. 38.7% last Sunday. Was it Daylight Saving Time? (8pm hour only: 33.9% on 3/4, and 30.1% on 3/11)
CBS's Amazing Race was even with last week's 2.8 adults 18-49 rating. The Good Wife's 1.7 adults 18-49 rating was a series low down 11% vs. a 1.9 rating last week. CSI: Miami was even with last week's 2.1 adults 18-49 rating.
Fox's The Cleveland Show had a 1.6 adults 18-49 rating, up a tenth vs. a 1.5 rating last week. The Simpsons dipped to a 2.3 adults 18-49 rating, down 8% vs. a 2.5 rating last week. The season two premiere of Bob's Burgers had a 1.9 adults 18-49 rating, down 10% vs a 2.1 rating in its season one finale in May, 2011. Family Guy was even with last week's 2.8 adults 18-49 rating. American Dad rose a tenth to a 2.2 adults 18-49 rating, vs. a 2.1 rating last week.
The move of NBC's Harry's Law to Sunday was no improvement, its 1.1 adults 18-49 rating matched its series low from its last miod-January Wednesday outing. Multiple TVBTN mentions this week both by Kathy Bates and the director of Harry's Law. Fortunately it's better to be known than loved in our business. Celebrity Apprentice's 2.0 adults 18-49 rating between 9-11p was down 13% vs. a 2.3 rating last week. Earlier, Dateline NBC had a 0.9 adults 18-49 rating, vs. a 1.0 rating last week.
Broadcast primetime ratings for Sunday, March 11, 2012:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|ABC||America's Funniest Home Videos||1.3||4||6.485|
|Fox||The Simpsons -R||1.2||4||2.804|
|7:30PM||FOX||The Cleveland Show||1.6||5||3.318|
|8:00PM||ABC||Once Upon A Time||2.8||8||9.123|
|CBS||The Amazing Race||2.8||8||9.707|
|NBC||Celebrity Apprentice (9-11p)||2.0||5||6.411|
|CBS||The Good Wife||1.7||4||9.819|
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
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