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Cable News Ratings for Monday, March 12, 2012

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March 13th, 2012

We don't usually see detailed breakdowns of morning show numbers, but on Monday 3/12, FOX and Friends First on FNC (at 5 am) beat every single hour of CNN’s programming in the key demo 25-54, and so did a repeat airing of The Five at 2 am. Not only are FNC’s 5 am show and 2 am repeat beating the other nets in the same time slots, now they are topping all other programming on CNN– even primetime – in the key demo.

P 25-54

Network Period Program Time

(000s)

FOXN 3/12/2012 FOX & FRIENDS FIRST 05:00A -06:00A

196

FOXN 3/12/2012 FIVE, THE 02:00A -03:00A

195

CNN 3/12/2012 Anderson Cooper 360 10:00P -11:00P

169

CNN 3/12/2012 Anderson Cooper 360 08:00P -09:00P

148

CNN 3/12/2012 Piers Morgan Tonight 09:00P -10:00P

139

CNN 3/12/2012 ERIN BURNETT OUTFRONT 06:00A -08:00P

115

CNN 3/12/2012 Situation Room 06:00A -08:00P

101

CNN 3/12/2012 John King USA 06:00A -08:00P

90

CNN 3/12/2012 STARTING POINT 06:00A -08:00P

85

CNN 3/12/2012 CNN NEWSROOM 06:00A -08:00P

82

CNN 3/11/2012 EARLY START 05:00A -06:00A

61

CNN 3/12/2012 EARLY START 06:00A -08:00P

52

 

Live + Same Day Cable News Daily Ratings for March 12, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC  1,091  261  496
CNN  318  93  122
MSNBC  496  141  207
CNBC  164  51  91
FBN  73  10  29
HLN  264  98  143
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  2,122  462  871
CNN  473  152  185
MSNBC  1,063  264  461
CNBC  220  61  109
FBN  69  17  26
HLN  332  110  187
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends  938  291  528
CNN Early Start/Starting Point  215  74  86
MSNBC Morning Joe  361  143  184
CNBC Squawk Box  109  52  79
HLN Morning Express w/ Meade  327  127  149
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE  1,593  316  632
CNN Situation Room  444  102  165
MSNBC Hardball WITH C. MATTHEWS  751  165  262
CNBC FAST MONEY  152  28  85
HLN HLN SPECIAL REPORT  188  78  84
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER  1,563  281  578
CNN John King USA  325  90  123
MSNBC POLITICS NATION  772  156  255
CNBC Mad Money  195  52  107
HLN Prime News  270  104  147
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH  1,690  361  766
CNN ERIN BURNETT OUTFRONT  359  115  148
MSNBC Hardball WITH C. MATTHEWS  883  197  330
CNBC Kudlow Report  179  52  90
HLN JANE VELEZ-MITCHELL  309  109  186
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR  2,750  572  1,140
CNN Anderson Cooper 360  507  148  221
MSNBC Ed Show  1,072  257  486
CNBC 60 Minutes ON CNBC  173  32  71
HLN Nancy Grace  382  96  203
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity  2,055  454  818
CNN Piers Morgan Tonight  459  139  166
MSNBC Rachel Maddow Show  1,025  275  449
CNBC GOLD  283  78  129
CNBC LUXURY BOOM: NEW BG SPDRS  246  63  104
HLN Dr. Drew  348  134  203
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA  1,556  360  653
CNN Anderson Cooper 360  453  169  169
MSNBC Last Word W/ L. ODONNELL  1,086  260  448
CNBC NUCLEAR MELTDOWN  218  81  136
HLN Nancy Grace  286  103  166
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR  1,017  292  513
CNN ERIN BURNETT OUTFRONT  339  142  193
MSNBC Ed Show  688  151  256
CNBC Mad Money  74  36  49
HLN SHOWBIZ TONIGHT  314  115  167

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
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