We don't usually see detailed breakdowns of morning show numbers, but on Monday 3/12, FOX and Friends First on FNC (at 5 am) beat every single hour of CNN’s programming in the key demo 25-54, and so did a repeat airing of The Five at 2 am. Not only are FNC’s 5 am show and 2 am repeat beating the other nets in the same time slots, now they are topping all other programming on CNN– even primetime – in the key demo.
|
P 25-54 |
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| Network | Period | Program | Time |
(000s) |
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| FOXN | 3/12/2012 | FOX & FRIENDS FIRST | 05:00A -06:00A |
196 |
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| FOXN | 3/12/2012 | FIVE, THE | 02:00A -03:00A |
195 |
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| CNN | 3/12/2012 | Anderson Cooper 360 | 10:00P -11:00P |
169 |
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| CNN | 3/12/2012 | Anderson Cooper 360 | 08:00P -09:00P |
148 |
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| CNN | 3/12/2012 | Piers Morgan Tonight | 09:00P -10:00P |
139 |
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| CNN | 3/12/2012 | ERIN BURNETT OUTFRONT | 06:00A -08:00P |
115 |
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| CNN | 3/12/2012 | Situation Room | 06:00A -08:00P |
101 |
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| CNN | 3/12/2012 | John King USA | 06:00A -08:00P |
90 |
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| CNN | 3/12/2012 | STARTING POINT | 06:00A -08:00P |
85 |
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| CNN | 3/12/2012 | CNN NEWSROOM | 06:00A -08:00P |
82 |
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| CNN | 3/11/2012 | EARLY START | 05:00A -06:00A |
61 |
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| CNN | 3/12/2012 | EARLY START | 06:00A -08:00P |
52 |
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Live + Same Day Cable News Daily Ratings for March 12, 2012
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | ||
| Total Day | ||||
| FNC | 1,091 | 261 | 496 | |
| CNN | 318 | 93 | 122 | |
| MSNBC | 496 | 141 | 207 | |
| CNBC | 164 | 51 | 91 | |
| FBN | 73 | 10 | 29 | |
| HLN | 264 | 98 | 143 | |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| FNC | 2,122 | 462 | 871 | |
| CNN | 473 | 152 | 185 | |
| MSNBC | 1,063 | 264 | 461 | |
| CNBC | 220 | 61 | 109 | |
| FBN | 69 | 17 | 26 | |
| HLN | 332 | 110 | 187 | |
| Net | Morning programs (6-9 AM) | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FOX & Friends | 938 | 291 | 528 |
| CNN | Early Start/Starting Point | 215 | 74 | 86 |
| MSNBC | Morning Joe | 361 | 143 | 184 |
| CNBC | Squawk Box | 109 | 52 | 79 |
| HLN | Morning Express w/ Meade | 327 | 127 | 149 |
| Net | 5PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FIVE, THE | 1,593 | 316 | 632 |
| CNN | Situation Room | 444 | 102 | 165 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 751 | 165 | 262 |
| CNBC | FAST MONEY | 152 | 28 | 85 |
| HLN | HLN SPECIAL REPORT | 188 | 78 | 84 |
| Net | 6PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SPECIAL RPT W/BRET BAIER | 1,563 | 281 | 578 |
| CNN | John King USA | 325 | 90 | 123 |
| MSNBC | POLITICS NATION | 772 | 156 | 255 |
| CNBC | Mad Money | 195 | 52 | 107 |
| HLN | Prime News | 270 | 104 | 147 |
| Net | 7PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | The Fox Report W/S.SMITH | 1,690 | 361 | 766 |
| CNN | ERIN BURNETT OUTFRONT | 359 | 115 | 148 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 883 | 197 | 330 |
| CNBC | Kudlow Report | 179 | 52 | 90 |
| HLN | JANE VELEZ-MITCHELL | 309 | 109 | 186 |
| Net | 8PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 2,750 | 572 | 1,140 |
| CNN | Anderson Cooper 360 | 507 | 148 | 221 |
| MSNBC | Ed Show | 1,072 | 257 | 486 |
| CNBC | 60 Minutes ON CNBC | 173 | 32 | 71 |
| HLN | Nancy Grace | 382 | 96 | 203 |
| Net | 9PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | Hannity | 2,055 | 454 | 818 |
| CNN | Piers Morgan Tonight | 459 | 139 | 166 |
| MSNBC | Rachel Maddow Show | 1,025 | 275 | 449 |
| CNBC | GOLD | 283 | 78 | 129 |
| CNBC | LUXURY BOOM: NEW BG SPDRS | 246 | 63 | 104 |
| HLN | Dr. Drew | 348 | 134 | 203 |
| Net | 10PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | ON THE RECORD W/GRETA | 1,556 | 360 | 653 |
| CNN | Anderson Cooper 360 | 453 | 169 | 169 |
| MSNBC | Last Word W/ L. ODONNELL | 1,086 | 260 | 448 |
| CNBC | NUCLEAR MELTDOWN | 218 | 81 | 136 |
| HLN | Nancy Grace | 286 | 103 | 166 |
| Net | 11PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 1,017 | 292 | 513 |
| CNN | ERIN BURNETT OUTFRONT | 339 | 142 | 193 |
| MSNBC | Ed Show | 688 | 151 | 256 |
| CNBC | Mad Money | 74 | 36 | 49 |
| HLN | SHOWBIZ TONIGHT | 314 | 115 | 167 |
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For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2011)
CNN/HLN: 101.12 million HHs
CNBC: 98.62 million HHs
FNC: 99.15 million HHs
MSNBC: 95.72 million HHs
Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.
