‘Oprah’s Next Chapter’ Houston Family Interview Ranks #1 In Its Time Period In Key Female Demo

Categories: Network TV Press Releases

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March 13th, 2012

 

via press release:

‘OPRAH’S NEXT CHAPTER’ HOUSTON FAMILY INTERVIEW RANKS #1 IN ITS TIME PERIOD IN KEY FEMALE DEMO
Episode Ranks #2 in Total Viewers in its Time Period and is the Week’s #2 Program in all of Cable in Key Female Demo 
OWN: Oprah Winfrey Network Scores Highest Week Ever in Primetime
Los Angeles – “Oprah’s Next Chapter” featuring Oprah Winfrey’s exclusive interview with Whitney Houston’s daughter Bobbi Kristina and her family (Sunday, March 11) scored for OWN, ranking #1 in its time period (9-10:30 p.m. ET/PT) in the key female demo W25-54 among all 97 ad-supported cable networks.
The episode ranked #2 in total viewers in its time period and is the week’s #2 program in the key female demo among all 97 ad-supported cable networks. The episode earned 3.5 million viewers and notched a 3.1 W25-54 rating, second to “The Walking Dead.”
For the week of March 5-11, OWN scored its highest rated week ever in primetime posting double and triple digit gains versus year ago numbers (.46 W25-54, .57HH, 566,000 P2+; +130% W25-54, +97% HH, +107% P2+).
Sunday, March 11, 2012
Oprah’s Next Chapter (Sundays at 9 p.m.) – Oprah Speaks with Whitney Houston’s Daughter and Her Family 
• 3.1 W25-54, 3.3 HH, 3.5 million P2+
• #1 in time period (9-10:30 p.m.) among 97 ad-supported cable networks in key female demo
• #2 in total viewers in time period (9-10:30 p.m.) among 97 ad-supported cable networks (3.5 million)
• #2 program for the week (March 5-11) in all of cable in key female demo
Source: The Nielsen Company
OWN ratings are coverage ratings.
 
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