'The 2012 Billboard Music Awards' Set To Return To ABC Live, Sunday, May 20

Categories: Network TV Press Releases

Written By

March 13th, 2012

via press release:

ABC announced that “The 2012 Billboard Music Awards” will return to ABC and will be broadcast live from the MGM Grand Garden Arena in Las Vegas, SUNDAY, MAY 20, sponsored by Chevrolet and the Las Vegas Convention and Visitors Authority. The live broadcast will be co-executive produced by Richard Beckman and Don Mischer.

“The 2011 Billboard Music Awards” (8:00-11:00 p.m.)

ABC’s three-hour broadcast of “The 2011 Billboard Music Awards” ran No. 1 against its broadcast competition in its 8:00-11:00 p.m. time period among Adults 18-49 (3.0/8), leading Fox by 11% (2.7/7), NBC by 25% (2.4/6) and CBS by 114% (1.4/4). In addition, the wide-appealing music awards show also finished No. 1 against its broadcast competition in the time period with Adults 25-54, across all key Women (W18-34/W18-49/W25-54) and Kids 2-11.

 

  • Head to head from 9:00-11:00 p.m., ABC’s “2011 Billboard Music Awards” defeated NBC’s Season Finale of “Celebrity Apprentice” by 3% in Adults 18-49 (3.1/8 vs. 3.0/7) and by 72% in Adults 18-34 (3.1/9 vs. 1.8/5).

 

  • Opposite stiff end-of-season/sweep competition, “The 2011 Billboard Music Awards” produced ABC’s top Adult 18-49 number in the time period in nearly 3 months – since 3/6/11.

 

  • Rising over its most recent telecast in 2006 (on 12/4/06) on Fox with viewers (+30% - 7.9 million vs. 6.1 million) and young adults (+11% - 3.0/8 vs. 2.7/7), “The 2011 Billboard Music Awards” drew its biggest audience since 2003 (on 12/10/03).
 
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