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USA Tops Cable Primetime Viewership, TBS Tops Adults 18-49 Ratings For Week Ending March 11, 2012

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March 13th, 2012

For the week's top 25 individual cable programs click here.

Reruns of The Big Bang Theory kept TBS at the top with adults 18-49 in primetime and USA continued its primetime lead in viewership for the week ending March 11.

In the weeks biggest cable surprise, Disney topped Nickelodeon in total day average viewership. I'm sure we'll see a Disney press release noting that historical rarity.

Prime-time Average Viewers (Live+SD) Week  Ending March 11, 2012

Network (000s)
USA  2,964
DSNY  2,288
HIST  2,258
FOXN  2,040
TBSC  1,963
A&E  1,766
TNT  1,564
ESPN  1,374
HGTV  1,321
FX  1,294
FOOD  1,251
LIFE  1,213
ADSM  1,204
DISC  1,168
SYFY  1,135
FAM  1,120
MTV  1,076
AMC  1,044
TRU  992
TLC  966
NKJR  949
MSNB  946
SPK  946
TVLD  920
CMDY  822

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Prime-time Adults 18-49 (Live+SD)

Network (000s)
TBSC  1,157
USA  1,028
HIST  1,014
A&E  827
MTV  687
FX  679
TNT  672
ESPN  658
DISC  613
FOOD  610
AMC  568
FAM  554
ADSM  534
CMDY  532
SPK  526
LIFE  519
SYFY  512
HGTV  494
TRU  487
BRAV  460
TLC  433
BET  394
DSNY  390
VH1  350
EN  320

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Total Day Average Viewers (Live+SD)

Network (000s)
DSNY  1,559
NICK  1,494
USA  1,311
ADSM  1,238
FOXN  1,073
TOON  1,064
TNT  1,024
HIST  974
NAN  933
TBSC  901
A&E  892
ESPN  848
HGTV  715
FX  708
NKJR  696
FOOD  659
MTV  653
TVLD  622
ID  616
DISC  591
AMC  570
FAM  561
LIFE  554
MSNB  519
TLC  505

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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