TV Ratings Wednesday: ‘American Idol’ Dips, Still Leads Fox Win; ‘Modern Family,’ ‘The Middle,’ ‘Chelsea,’ ‘Suburgatory,’ ‘Criminal Minds’ & More Hit Lows
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With a nearly 100% original night on English broadcast, Fox easily topped the night’s adults 18-49 ratings even as American Idol slipped 7% vs. last week to a 5.3 adults 18-49 rating compared to a 5.7 rating last week, although adjustments in the final ratings have tended to narrow that gap by a tenth.
Those playing Fan Excuse Bingo this morning can note that adults 18-49 viewing between 8-10pm was down 5.5% vs. last Wednesday, Daylight Saving Time being the conventional wisdom culprit.
On CBS, Survivor fell to a 2.9 adults 18-49 rating, down 9% vs. a season high 3.2 rating last week. After a week in repeats, Criminal Minds returned to a series low 2.8 adults 18-49 rating, vs. a 3.1 rating two weeks ago. CSI bucked the trend, its 2.7 adults 18-49 rating was up 4% vs. a 2.6 rating in its last new episode.
After a repeat week, The Middle plunged to a season low 2.1 adults 18-49 rating, down 19% vs. a 2.6 rating in its last new episode. Suburgatory also drew a season low 2.1 adults 18-49 rating vs. a 2.3 rating in its last original two weeks ago. Modern Family fell to a season low 4.4 adults 18-49 rating, down 8% vs. a 4.8 rating two weeks ago. With the tailwind of a new MF behind it, Happy Endings rose to a 2.4 adults 18-49 rating, vs. a 2.0 rating last week following a repeat (retentionistas ahoy!). Revenge for Real fell to a 1.2 adults 18-49 rating, down 14% vs. a 1.4 rating in last week’s premiere.
NBC’s Whitney fell 12% to a 1.4 adults 18-49 rating which matched its series low, vs. a 1.6 rating last week. Are You There, Chelsea? crashed to a series low 1.0 adults 18-49 rating, down 1/3 vs. a 1.5 rating last week. After a Law & Order: SVU repeat, Rock Center With Brian Williams had a 0.6 adults 18-49 rating at 10pm which matched its series low, down 40% vs. last week’s 1.0 rating.
CW’s One Tree Hill was even with last week’s 0.7 adults 18-49 rating, and America’s Next Top Model dipped a tenth to a 0.5 adults 18-49 rating, vs. a 0.6 rating last week.
Late-night results are below the primetime data.
Overnight ratings for Wednesday, March 14, 2012:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|8:00PM||FOX||American Idol (8-10p)||5.3||15||17.877|
|CBS||Survivor: One World||2.9||9||10.310|
|CW||One Tree Hill||0.7||2||1.502|
|NBC||Are You There, Chelsea?||1.0||3||2.903|
|NBC||Law & Order: SVU -R||0.7||2||2.520|
|CW||America’s Next Top Model||0.5||1||1.046|
|ABC||Revenge For Real||1.2||3||4.456|
via NBC press note:
In Late-Night Metered Markets Wednesday night:
· In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.4/6 with an encore telecast; CBS’s “Late Show with David Letterman,” 2.1/5 with an encore; and ABC’s combo of “Nightline,” 3.4/8; and “Jimmy Kimmel Live,” 1.5/5 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4 with an encore; “Late Show,” 0.5/2 with an encore; “Nightline,” 1.1/5; and “Jimmy Kimmel Live,” 0.6/3 with an encore.
· At 12:35 a.m., “Late Night with Jimmy Fallon” (1.2/4 in metered-market households with an encore) beat CBS’s original “Late Late Show with Craig Ferguson” (1.0/4). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore) topped “Late Late Show” (0.3/2).
· At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
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