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TV Ratings Wednesday: 'American Idol' Dips, Still Leads Fox Win; 'Modern Family,' 'The Middle,' 'Chelsea,' 'Suburgatory,' 'Criminal Minds' & More Hit Lows

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March 15th, 2012


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With a nearly 100% original night on English broadcast, Fox easily topped the night's adults 18-49 ratings even as American Idol slipped 7% vs. last week to a 5.3 adults 18-49 rating compared to a 5.7 rating last week, although adjustments in the final ratings have tended to narrow that gap by a tenth.

Those playing Fan Excuse Bingo this morning can note that adults 18-49 viewing between 8-10pm was down 5.5% vs. last Wednesday, Daylight Saving Time being the conventional wisdom culprit.

On CBS, Survivor fell to a 2.9 adults 18-49 rating, down 9% vs. a season high 3.2 rating last week. After a week in repeats, Criminal Minds returned to a series low 2.8 adults 18-49 rating, vs. a 3.1 rating two weeks ago. CSI bucked the trend, its 2.7 adults 18-49 rating was up 4% vs. a 2.6 rating in its last new episode.

After a repeat week, The Middle plunged to a season low 2.1 adults 18-49 rating, down 19% vs. a 2.6 rating in its last new episode. Suburgatory also drew a season low 2.1 adults 18-49 rating vs. a 2.3 rating in its last original two weeks ago. Modern Family fell to a season low 4.4 adults 18-49 rating, down 8% vs. a 4.8 rating two weeks ago. With the tailwind of a new MF behind it,  Happy Endings rose to a 2.4 adults 18-49 rating, vs. a 2.0 rating last week following a repeat (retentionistas ahoy!). Revenge for Real  fell to a 1.2 adults 18-49 rating, down 14% vs. a 1.4 rating in last week's premiere.

NBC's Whitney fell 12% to a 1.4 adults 18-49 rating which matched its series low, vs. a 1.6 rating last week. Are You There, Chelsea? crashed to a series low 1.0 adults 18-49 rating, down 1/3 vs. a 1.5 rating last week. After a Law & Order: SVU repeat, Rock Center With Brian Williams had a 0.6 adults 18-49 rating at 10pm which matched its series low, down 40% vs. last week's 1.0 rating.

CW's One Tree Hill was even with last week's 0.7 adults 18-49 rating, and America's Next Top Model dipped a tenth to a 0.5 adults 18-49 rating, vs. a 0.6 rating last week.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, March 14, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol (8-10p) 5.3 15 17.877
CBS Survivor: One World 2.9 9 10.310
ABC The Middle 2.1 7 6.990
NBC Whitney 1.4 5 4.013
CW One Tree Hill 0.7 2 1.502
tvbythenumbers.com
8:30PM ABC Suburgatory 2.1 6 6.301
NBC Are You There, Chelsea? 1.0 3 2.903
tvbythenumbers.com
9:00PM ABC Modern Family 4.4 12 10.523
CBS Criminal Minds 2.8 7 11.333
NBC Law & Order: SVU -R 0.7 2 2.520
CW America's Next Top Model 0.5 1 1.046
tvbythenumbers.com
9:30PM ABC Happy Endings 2.4 6 5.514
tvbythenumbers.com
10:00PM CBS CSI 2.7 8 11.518
ABC Revenge For Real 1.2 3 4.456
NBC Rock Center 0.6 2 2.601

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via NBC press note:

In Late-Night Metered Markets Wednesday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's combo of "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.5/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4 with an encore; "Late Show," 0.5/2 with an encore; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) beat CBS's original "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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