CBS-Turner Deliver Most Watched NCAA Tournament First Thursday Since 1991

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via press release:

2012 NCAA® DIVISION I MEN’S BASKETBALL CHAMPIONSHIP ON TBS, CBS, TNT AND truTv DELIVERS 5.3 US HH RATING AND 7.7 MILLION TOTAL VIEWERS

 

Most-Watched First Thursday since 1991

 

Thursday’s Coverage Up 6% in Households; 4% in Total Viewers

 

     CBS Sports and Turner Sports’ exclusive second-round coverage of the 2012 NCAA Division I  Men’s Basketball Championship across TBS, CBS, TNT and truTV on Thursday combined to deliver a 5.3 U.S. HH rating (+6% vs. 2011) and 7.7 million total viewers (+4% vs. 2011), according to Nielsen Fast Nationals. 

 

     Last night’s coverage across the four networks delivered the highest-rated and most-viewed Thursday of the NCAA Division I Men’s Basketball Championship since 1991, when the tournament expanded to four telecast windows.

 

     The second telecast window of the day combined to earn a 4.8 U.S. HH rating (+9% vs. last year) and 6,723,000 total viewers (+5% from last year).

 

     The third telecast window of the day combined to earn a 6.4 U.S. HH rating (+10% vs. last year) and 9,664,000 total viewers (+8% from last year).

 

     The final window combined to earn a 6.4 U.S. HH rating (+8% vs. last year) and 9,900,000 total viewers (+8% from last year).

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