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TV Ratings Thursday: 'Missing' Premieres Below 'Charlie's Angels', 'Community' Jumps On Return, 'Awake' Steadies

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March 16th, 2012


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*Due to the nature of live sports programming the ratings for CBS (NCAA Basketball) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

The series premiere of ABC's Missing drew a 2.0 adults 18-49 rating, vs. a 2.1 rating for the premiere of Charlie's Angels in the timeslot last Fall. That was lower than our polled readers anticipated. Grey's Anatomy fell to a series low a 3.0 adults 18-49 rating, vs. a 3.1 rating in its last original three weeks ago. Private Practice notched a 2.2 adults 18-49 rating, up a tick vs. its season low matching 2.1 rating in its last new episode three weeks ago.

A one hour version of American Idol was down 8% to a 4.5 adults 18-49 rating, vs. a 4.9 rating last week. Even with a repeat of Touch, Fox topped the nights adults 18-49 ratings averages.

The CBS preliminary ratings for the NCAA tournament look about the same as last year's preliminaries, but as noted are likely to be adjusted in the final ratings, and only cover the primetime portion of the game telecasts. We'll have the final ratings for the CBS games, as well as most (if not all) of the NCAA games on cable in our broadcast and cable final ratings posts due between 4-5pm Eastern today.

Without the CBS comedies at 8pm, NBC got a big boost. The post-hiatus return of Community drew a season high 2.2 adults 18-49, up 46% vs. a 1.5 rating in its last new episode in early December. Community was the #1 show of the night among adults 18-34. 30 Rock had a 2.0 adults 18-49 rating, also a season high, up 43% vs. a 1.4 rating at 8pm last week. The Office didn't get the boost, its 2.3 adults 18-49 rating (I believe ties a series low) was down 12% vs. a 2.6 rating last week. Up All Night was even with last week's 1.7 adults 18-49 rating. Three weeks into its run, Awake steadied, its 1.6 adults 18-49 rating was even with last week.

After 3 weeks off, The Vampire Diaries returned to a 1.2 adults 18-49 rating, down 14% vs. a 1.4 rating in its last original in mid-February. The Secret Circle drew a 0.7 adults 18-49 rating even with its last original episode four weeks ago.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, March 15, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol 4.5 14  15.520
NBC Community 2.2 7  4.894
ABC Missing (series premiere) 2.0 6  10.560
CBS 2012 NCAA Basketball Tournament (8-11p) 1.7 5  4.721
CW The Vampire Diaries 1.2 4  2.622
tvbythenumbers.com
8:30PM NBC 30 Rock 2.0 6  4.045
tvbythenumbers.com
9:00PM ABC Grey's Anatomy 3.0 8  9.673
NBC The Office 2.3 6  4.876
FOX Touch -R 2.2 6  8.667
CW The Secret Circle 0.7 2  1.619
tvbythenumbers.com
9:30PM NBC Up All Night 1.7 4  3.631
tvbythenumbers.com
10:00PM ABC Private Practice 2.2 6  7.005
NBC Awake 1.6 4  5.052

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Via NBC press notes:

In Late-Night Metered Markets Thursday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 1.0/3 with an encore delayed by basketball; and ABC's combo of "Nightline," 3.5/8; and "Jimmy Kimmel Live," 1.8/5.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4 with an encore; "Late Show," 0.3/2 with an encore delayed by basketball; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.7/4.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.7/3 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/2 with an encore delayed by basketball).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 with an encore in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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