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TV Ratings Friday: 'Supernatural' Falls; 'Shark Tank' Rises; 'Nikita' Steady, As CBS' NCAA Tourney Likely Tops Night

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March 17th, 2012


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*Due to the nature of live sports programming the ratings for CBS (NCAA Basketball) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

ABC was all new on Friday night as  Shark Tank rose to a 1.7 adults 18-49 rating, up 21% vs. a 1.4 rating last week. Primetime What Would You Do? also rose, its 1.5 adults 18-49 rating was up 25% vs. a 1.2 rating last week. 20/20 was up a tenth to a 1.4 adults 18-49 rating, vs. a 1.3 rating last week.

After three weeks of repeats, Nikita returned to a 0.5 adults 18-49 rating, even with the rating in its last new episode. Supernatural returned down a tenth to a 0.7 adults 18-49 rating, vs. a 0.8 rating in its last new episode.

NBC's only original show, Dateline NBC  fell to a 1.0 adults 18-49 rating, down 23% vs. a 1.3 rating last week..

The CBS preliminary ratings for the NCAA tournament are likely to be adjusted in the final ratings, and only cover the primetime portion of the game telecasts. We'll have the final ratings for the CBS games, as well as most (if not all) of the NCAA games on cable in our broadcast and cable final ratings posts for Friday night due Monday afternoon.

Overnight broadcast primetime ratings for Friday, March 16, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCAA Basketball Tournament (8-11p) 2.2 7 6.200
ABC Shark Tank 1.7 6 6.093
FOX Kitchen Nightmares -R 1.1 4 2.625
NBC Who Do You Think You Are? -R 0.7 3 4.236
CW Nikita 0.5 2 1.530
tvbythenumbers.com
9:00PM ABC Primetime What Would You Do? 1.5 5 5.567
FOX Kitchen Nightmares -R 1.1 3 2.650
NBC Grimm -R 0.7 2 3.390
CW Supernatural 0.7 2 1.689
tvbythenumbers.com
10:00PM ABC 20/20 1.4 4 5.624
NBC Dateline NBC 1.0 3 4.603

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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