ABC’s ‘Desperate Housewives’ Marks its Most-Watched Telecast in 4 Months
via press notes:
Some early info on ABC’s Sunday, ahead of the regular press release.
ABC ran in a virtual-tie for #1 on Sunday in Adults 18-49 with an NCAA Basketball overrun-boosted CBS (pacing within 1-tenth of a rating point and tied in audience share). The NCAA Basketball tournament ran approximately 43 minutes into primetime. In addition, the Net won the night across all key Women demographics (W18-34/W18-49/W25-54).
More than doubling its lead-in 8pm (+123%), ABC’s Once Upon a Time posted a strong first-place finish in its hour among Adults 18-49, leading runner-up CBS’ Amazing Race by 12%. The Disney-owned drama was once again Sunday’s #1 broadcast series in the key young adult sales demo.
Continuing to grow its time period year to year, Once Upon a Time boosted its slot by 16% in Adults 18-49 over the same night last year.
ABC’s Desperate Housewives led the pack in the 9 o’clock hour in Adults 18-49 (tying Fox’s comedies), beating out CBS’ The Good Wife by 14% and the first hour of NBC’s Celebrity Apprentice by 56%.
- Growing its overall audience for its 4th consecutive airing, ABC’s Housewives marked its most-watched broadcast in over 4 months and hit an 8-week high in Adults 18-34 – since 11/13/11 and 1/22/12, respectively.
For the 2nd week in a row, ABC’s GCB ranked #1 in the 10pm hour in Adults 18-49, tying the second hour of NBC’s 2-hour Celebrity Apprentice and beating CBS’ CSI: Miami by 11%. In addition for the 3rd week running, the new ABC drama held the #1 position in its time period with Adults 18-34, and across all key Women (W18-34/W18-49/W25-54).
- GCB was up dramatically for ABC in the hour year to year among viewers (+34%) and young adults (+82%), over original drama programming on the year-ago night.
- Building week to week in Women 18-34 (+5%), GCB marked a series-high in the key young women demo.