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Live+7 DVR Ratings: 'Modern Family' Still Tops Absolute Ratings Gains; 'The Firm' Tops % Gains in Week 24

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March 19th, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 71 such programs in the data for the week ending March 4.

During week twenty-four of the 2011-12 broadcast season (February 27, 2012 - March 4, 2012Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with another huge gain of 2.7 adults 18-49 ratings points.

As is typically the case, the percentage gainers were led by the shows with tiny ratings, and The Firm topped the percentage adults 18-49 ratings increase from DVR viewing increasing 100%! Hart Of Dixie  has the same absolute gain as The Firm, but percentage wise it only worked out that it added 80% to its Live+Same Day adults 18-49 ratings.

Modern Family led the absolute average viewership gained from DVR viewing too, adding  5.2 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Modern Family-02/29 ABC 4.80 7.50 2.70 56.3%
2 Criminal Minds-02/29 CBS 3.10 4.40 1.30 41.9%
3 Two and a Half Men-02/27 CBS 3.60 4.90 1.30 36.1%
4 OFFICE-03/01 NBC 2.50 3.80 1.30 52.0%
5 Once Upon A Time-03/04 ABC 3.40 4.60 1.20 35.3%
6 VOICE-02/27 NBC 5.40 6.60 1.20 22.2%
7 REVENGE-02/29 ABC 2.40 3.50 1.10 45.8%
8 CSI-02/29 CBS 2.60 3.70 1.10 42.3%
9 Hawaii Five-0-02/27 CBS 2.50 3.60 1.10 44.0%
10 How I Met Your Mother-02/27 CBS 3.60 4.70 1.10 30.6%
11 NCIS-02/28 CBS 3.50 4.60 1.10 31.4%
12 AWAKE-03/01 NBC 2.00 3.10 1.10 55.0%
13 Grimm-03/02 NBC 1.60 2.70 1.10 68.8%
14 SMASH-02/27 NBC 2.30 3.40 1.10 47.8%
15 Castle-02/27 ABC 2.10 3.10 1.00 47.6%
16 2 Broke Girls-02/27 CBS 3.80 4.80 1.00 26.3%
17 American Idol-THURSDAY-03/01 FOX 5.40 6.40 1.00 18.5%
18 American Idol-WEDNESDAY-02/29 FOX 5.00 6.00 1.00 20.0%
19 Family Guy-03/04 FOX 2.80 3.80 1.00 35.7%
20 PARENTHOOD-02/28 NBC 1.90 2.90 1.00 52.6%
21 Desperate Housewives-03/04 ABC 2.50 3.40 0.90 36.0%
22 MIKE & MOLLY-02/27 CBS 2.90 3.80 0.90 31.0%
23 Up All Night-03/01 NBC 1.60 2.50 0.90 56.3%
24 NCIS: LOS ANGELES-02/28 CBS 3.10 3.90 0.80 25.8%
25 SURVIVOR: ONE WORLD-02/29 CBS 2.90 3.70 0.80 27.6%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 FIRM-03/03 NBC 0.40 0.80 0.40 100.0%
2 Hart Of Dixie-02/27 CW 0.50 0.90 0.40 80.0%
3 RINGER-02/28 CW 0.40 0.70 0.30 75.0%
4 Grimm-03/02 NBC 1.60 2.70 1.10 68.8%
5 Gossip Girl-MON-02/27 CW 0.50 0.80 0.30 60.0%
6 30 ROCK-03/01 NBC 1.40 2.20 0.80 57.1%
7 Modern Family-02/29 ABC 4.80 7.50 2.70 56.3%
8 Up All Night-03/01 NBC 1.60 2.50 0.90 56.3%
9 AWAKE-03/01 NBC 2.00 3.10 1.10 55.0%
10 WHITNEY-02/29 NBC 1.50 2.30 0.80 53.3%
11 PARENTHOOD-02/28 NBC 1.90 2.90 1.00 52.6%
12 OFFICE-03/01 NBC 2.50 3.80 1.30 52.0%
13 Law And Order:SVU-02/29 NBC 1.60 2.40 0.80 50.0%
14 Body Of Proof-02/28 ABC 1.40 2.10 0.70 50.0%
15 SMASH-02/27 NBC 2.30 3.40 1.10 47.8%
16 Castle-02/27 ABC 2.10 3.10 1.00 47.6%
17 REVENGE-02/29 ABC 2.40 3.50 1.10 45.8%
18 Hawaii Five-0-02/27 CBS 2.50 3.60 1.10 44.0%
19 One Tree Hill-02/29 CW 0.70 1.00 0.30 42.9%
20 CSI-02/29 CBS 2.60 3.70 1.10 42.3%
21 Criminal Minds-02/29 CBS 3.10 4.40 1.30 41.9%
22 AMERICA'S Top Model-BRIT-02/29 CW 0.50 0.70 0.20 40.0%
23 ARE YOU THERE CHELSEA-02/29 NBC 1.30 1.80 0.50 38.5%
24 Two and a Half Men-02/27 CBS 3.60 4.90 1.30 36.1%
25 Desperate Housewives-03/04 ABC 2.50 3.40 0.90 36.0%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewers L+SD (Rating) ViewersL+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 MODERN FAMILY-02/29 ABC 11561 16760 5199 45.0%
2 Hawaii Five-0-02/27 CBS 9583 13092 3509 36.6%
3 NCIS-02/28 CBS 18200 21613 3413 18.8%
4 Criminal Minds-02/29 CBS 12558 15789 3231 25.7%
5 Castle-02/27 ABC 9104 12272 3168 34.8%
6 CSI-02/29 CBS 11318 14430 3112 27.5%
7 Body Of Proof-02/28 ABC 6825 9615 2790 40.9%
8 AWAKE-03/01 NBC 6253 8932 2679 42.8%
9 REVENGE-02/29 ABC 7530 10200 2670 35.5%
10 Two and a Half Men-02/27 CBS 11921 14519 2598 21.8%
11 Once Upon A Time-03/04 ABC 10667 13213 2546 23.9%
12 Grimm-03/02 NBC 5302 7743 2441 46.0%
13 Blue Bloods-03/02 CBS 11399 13810 2411 21.2%
14 SMASH-02/27 NBC 6658 9053 2395 36.0%
15 NCIS: LOS ANGELES-02/28 CBS 15853 18208 2355 14.9%
16 Unforgettable-02/28 CBS 9928 12235 2307 23.2%
17 VOICE-02/27 NBC 14894 17141 2247 15.1%
18 CSI: MIAMI-03/04 CBS 10139 12371 2232 22.0%
19 OFFICE-03/01 NBC 4875 7073 2198 45.1%
20 American Idol-THURSDAY-03/01 FOX 18452 20638 2186 11.8%
21 2 Broke Girls-02/27 CBS 10182 12330 2148 21.1%
22 American Idol-WEDNESDAY-02/29 FOX 17228 19360 2132 12.4%
23 PARENTHOOD-02/28 NBC 5159 7291 2132 41.3%
24 Law And Order:SVU-02/29 NBC 5422 7550 2128 39.2%
25 Good Wife, THE-03/04 CBS 9833 11959 2126 21.6%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
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