TV Ratings Sunday: 'Once Upon a Time' Steady; 'Bob's Burgers' Inches Up; 'GCB,' 'Celebrity Apprentice' Fall

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March 19th, 2012


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*Due to the nature of live sports programming the ratings for CBS (NCAA Basketball Tournament overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.  The basketball game delayed CBS's schedule by 43 minutes in the eastern and central time zones.

CBS edged out ABC to win the night with adults 18-49 and CBS easily won with total viewers. Due to the NCAA overruns, you'll have to wait to the finals are available tomorrow to know for sure how the CBS shows did, but with almost everything in last night's lineup already renewed, only CSI: Miami fans need to wait on pins and needles.

ABC's Once Upon a Time was steady vs. last week with another 2.9 adults 18-49 rating. Desperate Housewives fell a tenth vs. last week to a 2.5 adults 18-49 rating and GCB fell three tenths to a series low 2.0 adults 18-49 rating. Those who claimed I moved GCB from on the bubble to likely renewal too soon, I acknowledge all your "I told you so!'s" in advance.

NBC's Harry's Law was steady with another anemic 1.1 adults 18-49 rating and Celebrity Apprentice dropped another two tenths to a season low 1.8 adults 18-49 rating between 9-11p, and that also ties a series low for the celebrity version of the franchise.

Fox's The Cleveland Show was down a tenth to a 1.5 adults 18-49 rating, but The Simpsons and Bob's Burgers were each up a tenth versus last week with adults 18-49.  Family Guy and American Dad were steady vs. last week.

Broadcast primetime ratings for Sunday, March 18, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS NCAA B-Ball/60 Minutes 2.5/8 10.00
ABC America's Funniest Home Videos 1.3/4 6.12
NBC Dateline NBC 1.1/4 6.18
FOX The Simpsons (R) 1.0/4 2.53
7:30 FOX The Cleveland Show 1.5/5 3.27
8:00 ABC Once Upon a Time 2.9/8 8.57
CBS 60 Minutes/Amazing Race 2.6/7 10.58
FOX The Simpsons 2.4/7 5.24
NBC Harry's Law 1.1/3 7.92
8:30 FOX Bob's Burgers 2.1/5 4.39
9:00 FOX Family Guy 2.8/7 5.67
ABC Desperate Housewives 2.5/6 8.99
CBS Amazing Race/The Good Wife 2.2/5 9.20
NBC Celebrity Apprentice 1.6/4 5.21
9:30 FOX American Dad 2.2/5 4.61
10:00 NBC Celebrity Apprentice 2.0/5 6.37
ABC GCB 2.0/5 6.28
CBS The Good Wife/CSI Miami 1.8/5 9.09

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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