2011-12 Season: FOX Still Leads In 18-49 Ratings; CBS Leads Viewership Through Week 26 Ending March 18, 2012
After twenty-six weeks of the 2011-12 TV season (through 3/18/12), Fox remained ahead of CBS in the advertiser prized adults 18-49 ratings for the season with a 3.3 average rating (down 7% vs. last season) to CBS’s 3.1 rating (up 4% vs. last season). NBC remained in third place (2.6, up 8% vs. last year) ahead of ABC (2.5 rating, up 2% vs. last season) . Univision is in fifth with a 1.5 rating average (up 1%). CW is sixth with a 0.8 rating average (down 19% vs. last season).
Among total viewers, CBS is comfortably ahead for the season averaging 12.05 million viewers. FOX is second with 9.09m, followed by ABC with 8.30m, NBC with 7.77m, Univision with 3.59m and CW with 1.76 million.
Note that these season to date ratings averages are “Most Current” ratings which is a combination of Live + 7 Day DVR viewing for weeks more than 2 weeks ago and Live + Same Day DVR viewing for the immediately preceding 2 weeks.
Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.