ABC Family's 'Pretty Little Liars' Finale Network's #1 Telecast Ever in W18-34, Generates the Most-Social Media Buzz in Television History

Categories: Network TV Press Releases

Written By

March 20th, 2012

via press release:

The winner of the 2012 People’s Choice Award for Favorite Cable TV Drama, the season 2 finale Pretty Little Liars ranked as the network’s #1 telecast of all time in Women 18-34, posted series highs in Adults 18-34, Adults 18-49 and Women 18-49, and was its #2 telecast ever in Total Viewers, Viewers 12-34 and Females 12-34. Pretty Little Liars was Monday’s #1 TV telecast in Females 12-34 and Female Teens, the #1 scripted TV telecast in Women 18-34 and Viewers 12-34, cable’s #1 telecast in Adults 18-34 and Women 18-49, and #1 scripted cable telecast in Adults 18-49.

The explosive ‘unmAsked’ season finale generated the most social media buzz for any regularly scheduled series in the history of television according to SocialGuide, received an impressive 32,000 tweets per minute at its peak, a total of 645,000 for the hour and nearly 1.6 million over the course of Monday’s all day catch-up marathon. According to Jenn Deering Davis, Founder of TweetReach, said: "We've been tracking tweets about television shows and events for several years, and this is one of the biggest hours of TV on Twitter we've ever seen.”

Pretty Little Liars season 2B wrapped as cable’s #1 scripted original series of 1Q 2012 in Females 12-34, and was the #2 scripted original cable series of the quarter in Viewers 12-34. Additionally, the series was easily the #1 TV program on Monday’s at 8 o’clock throughout the season in Females 12-34, the #1 cable program in the hour in Adults 18-34, Women 18-34, Women 18-49 and Viewers 12-34, and the #1 scripted cable program in Total Viewers and Adults 18-49.

 

Based on a full week of viewing, Pretty Little Liars experiences huge increases by DVR playback, adding nearly 1 million more Total Viewers and surging by double-digit percentages across all target demos. Moreover, in addition to linear viewing, Pretty Little Liars saw significant viewership online and on VOD, adding close to 1.2 million total views per episode online and through VOD within 7 days of its TV airing.

 
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