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Cable News Ratings For Saturday-Sunday, March 17-18, 2012

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March 20th, 2012

Live + Same Day Cable News Ratings for Saturday & Sunday, March 17-18, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         654            153            272
CNN         335             95            135
MSNBC         340            155            159
CNBC         151             57             84
FBN           36               8             16
HLN         262             97            150
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         897            127            265
CNN         387            103            157
MSNBC         415            197            202
CNBC         197             69            107
FBN           52               7             14
HLN         328            102            186
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         693            168            288
CNN         367            114            154
MSNBC         396            169            175
CNBC         129             73             76
FBN           43             10             18
HLN         310            111            171
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         715            133            266
CNN         618            199            267
MSNBC         496            279            255
CNBC         145             74             79
FBN           65               8             23
HLN         460             99            194

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Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
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