CBS Sweeps the Week in Viewers, Adults 18-49 and Adults 25-54

Categories: Press Releases

Written By

March 20th, 2012

via press release:

CBS placed first in viewers, adults 18-49 (tie) and adults 25-54 in a week that included two nights of rebroadcasts and CBS Sports coverage of the NCAA Men's College Basketball Tournament, according to Nielsen live plus same day ratings for the week ending March 18, Week 26 of the 2011-2012 season.

 

Rebroadcasts of NCIS and NCIS: LOS ANGELES delivered more viewers than any programs on the competition except for both "American Idol" broadcasts and "The Voice."

 

NCIS (R), CSI: CRIME SCENE INVESTIGATION, Criminal Minds and NCIS: LOS ANGELES (R) were the week's top dramas with CSI dominating its time period, beating its first-run competition combined in viewers and key demos.

 

For the week in viewers: CBS (8.10m), ABC (6.82m), FOX (6.63m) and NBC (5.48m). Season-to-date: CBS (12.04m), FOX (9.09m), ABC (8.30m) and NBC (7.77m).

 

For the week in households: CBS (5.1/09), ABC (4.4/07), FOX (3.9/07) and NBC (3.5/06). Season-to-date: CBS (7.5/12), FOX (5.4/09), ABC (5.3/09) and NBC (4.7/08).

 

For the week in key demographics, CBS was first in adults 25-54 (2.8/07) and tied for first in adults 18-49 (2.2/06, with FOX). Compared to the same week last year, CBS was up +2% in households, +1% in viewers, +4% in adults 25-54 and +10% in adults 18-49. Season-to-date, CBS is first in adults 25-54 (4.1/10) and second in adults 18-49 (3.1/08, -0.2 behind FOX). Season-to-date, CBS is up +4% in households, +2% in viewers, +5% in adults 25-54 and +3% in adults 18-49 compared to last year.

 

CBS Weekly Highlights:

 

? NCIS (R) was first in households (8.2/14), viewers (12.98m), adults 25-54 (3.1/08) and adults 18-49 (2.1/07). With mostly first-run programming on the competition, NCIS (R) was the night's #1 program in viewers, adults 25-54 and tied for #2 in adults 18-49 (with "Biggest Loser" and behind first-run "New Girl").

 

? NCIS: LOS ANGELES (R) was first in households (7.3/11), viewers (11.33m) and adults 25-54 (2.8/07). With mostly first-run programming on the competition, NCIS: LOS ANGELES (R) was the night's #2 program in viewers, behind NCIS (R).

 

? SURVIVOR: ONE WORLD was second in households (6.2/11), viewers (10.56m), adults 25-54 (4.1/11) and adults 18-49 (3.0/09).

 

? CSI: CRIME SCENE INVESTIGATION was first in households (7.5/12), viewers (11.71m), adults 25-54 (3.7/09) and adults 18-49 (2.8/08). CSI beat the competition combined in households (vs. 4.9/08, +53%), viewers (vs. 6.98, +68%), adults 25-54 (vs. 2.5/06, +48%) and adults 18-49 (1.8/05, +56%). CSI was up +6% in households (from 7.1/12), +3% in adults 25-54 (from 3.6/09), +8% in adults 18-49 (from 2.6/07) and added +410,000 viewers (from 11.30m, +4%) compared to the last first-run episode (on Feb. 29, 2012).

 

? 60 Minutes (7:44-8:44 PM) posted a 6.9/11 with 10.80m viewers, 3.1/08 in adults 25-54 and 2.2/06 in adults 18-49 – finishing first in households, viewers, adults 25-54 and tied for first in adults 18-49 (with ABC) from 7:30-8:30 PM.

 

? THE Amazing Race 20 (8:44-9:44 PM) posted a 5.8/09 with 9.55m viewers, 3.7/08 in adults 25-54 and 2.7/07 in adults 18-49 – finishing first in households, viewers, adults 25-54 and second in adults 18-49 from 8:30-9:30 PM.

 

? THE Good Wife (9:44-10:44 PM) posted a 6.3/10 with 9.58m viewers, 2.8/06 in adults 25-54 and 1.9/05 in adults 18-49 – finishing first in households and viewers, second in adults 25-54 (-0.1 behind ABC) and adults 18-49 from 9:30-10:30 PM. THE Good Wife was up +12% in both adults 25-54 (from 2.5/05) and adults 18-49 (from 1.7/04 compared to last week).

 

CBS top programs of the week: #4 NCIS (R) (an average of 12.98m viewers), #5 CSI: Criminal Minds (11.71m), #6 Criminal Minds (11.43m), #7 NCIS: LOS ANGELES (R) (11.33m), #8 60 Minutes (10.80m), #11 SURVIVOR: ONE WORLD (10.56m), #14 THE Good Wife (9.58m), #15 THE Amazing Race 20 (9.55m), #20 CSI: MIAMI (8.54m), #22 Hawaii Five-0 (R) (7.93m), #23 Two and a Half Men (R) (7.65m), #25 MIKE & MOLLY (R) (7.27m) and #26 Unforgettable (R) (7.25m).

 

Prime averages are based on the following hours of rated broadcasts in Week #26:

 

CBS – 22 hours

NBC – 22 hours

ABC – 22 hours

FOX – 15 hours

 
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