Disney Channel Levies Clean Sweep in Total Day for the 2nd Straight Week

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via press release:

During the week of March 12, 2012, Disney Channel clean swept the competition in Total Day for the 2nd consecutive week, standing as cable TV’s #1 network in Total Viewers (1.548 million) and TV’s #1 network in Kids 2-11 (873,000/2.2 rating), Kids 6-11 (546,000/2.2 rating) and Tweens 9-14 (462,000/1.9 rating). This marked Disney Channel’s 40th consecutive week as TV’s #1 network in Kids 6-11 and Tweens 9-14 – dating back to week of June 13, 2011 – a record for the network. In Kids 2-11, this marked Disney Channel’s 3rd consecutive week at #1– also a record the channel – and its 6th time in the previous 7 weeks.

 

  • Disney Channel towered over Nickelodeon by 30% in Kids 6-11 (546,000 vs. 420,000) and by 57% in Tweens 9-14 (462,000 vs. 294,000), representing the network’s 19th consecutive week dominating by double-digit percentages in Kids 6-11, and the 21st consecutive week in Tweens 9-14.

 

  • In Total Viewers, Disney Channel surpassed Nickelodeon by 9% in Total Day in Total Viewers (1.548 million vs. 1.425 million) and by 9% in Kids 2-11 (873,000 vs. 803,000), representing its 2nd-largest competitive edge ever, behind only the weeks of 8/13/07 and 10/3/11, respectively.

           

  • In Prime, Disney Channel ranked as cable TV’s #1 network on a weekly basis for the 356th consecutive week in Kids 6-11 (936,000/3.8 rating), or nearly 7 years in the key demographic. In Tweens 9-14 (797,000/3.3 rating), the network clinched its 91st straight #1 weekly ranking, and was #1 for the 353rd time in the previous 356 weeks overall.

 

  • Disney Channel delivered the week’s Top 4 TV telecasts in Kids 6-11, and 8 of the Top 10 overall, led by:

 

 

 

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