Monday’s Season Premiere of ‘La La’s Full Court Life’ Reaches New Series High and Improves Over Last Season’s Premiere by 18%
via press release:
NEW YORK, NY – March 20, 2012 – Last night’s premiere of the new season of “La La’s Full Court Life” scored the series’ highest ratings yet, averaging a 1.3 in the adult 18-49 demo and averaging 1.8 million total viewers. The series opener performed 18% higher than last season’s premiere.
“La La’s Full Court Life,” the debut of new series “Styled by June,” starring celebrity stylist June Ambrose” and a new episode of “Basketball Wives” all helped VH1 finish the night as the #1 cable network among women 18-49 for the fifth consecutive Monday in primetime. “Styled by June” averaged a .8 in the adult 18-49 demo and averaged 1.1 million total viewers while the new episode of “Basketball Wives” scored a 1.2 in the adult demo.
La La Anthony is back for an all new season of “La La’s Full Court Life” on Mondays at 9 PM ET/PT. Since surviving her husband’s trade to the New York Knicks, La La Anthony is finally adjusting to life in the Big Apple. After spending the summer on stage in the show “Love, Loss and What I Wore,” La La’s passion for acting is skyrocketing. With an upcoming role in the film “Think Like a Man” and the launch of a new make-up line, La La continues to balance motherhood, marriage and her flourishing career this season. Thanks to pals Kelly Rowland, Ciara, Monica and fan favorites, Po and Dice, it’s never all work and no play in “La La’s Full Court Life.”
Celebrity fashion stylist June Ambrose brings high-end fashion to VH1 with the new series “Styled by June,” on Mondays at 9:30 PM ET/PT. June is not only a go-to stylist for many big names in Hollywood including Jay-Z and Mary J. Blige, but is also the CEO of her own celebrity styling house, Mode Squad, Inc., Style Architect for the “The X-Factor USA,” and author of Effortless Style. With her natural instinct and “no nonsense” attitude, June is giving viewers a sneak peek into her fabulous yet exclusive “Juniverse” as she works to revamp the images and brands of celebrities Mischa Barton, Aubrey O’Day, Trina, Jaleel White, Shanna Moakler, Da Brat and Michelle Williams as they re-emerge into the spotlight.
For additional information on VH1 follow @VH1 on Twitter or “Like” VH1 on Facebook, and visit VH1.com for all the latest in music and celebrity news. For full episodes, clips and bonus content, visit StyledbyJune.vh1.com and Lala.vh1.com.
“La La’s Full Court Life” is executive produced by Cris Abrego and Angela Aguilera for 51 Minds Entertainment, La La Anthony and Carmelo Anthony for Krossover Entertainment and Steven Grossman on behalf of The Collective. VH1 executive producers are Jill Holmes, Kristen Kelly and Jeff Olde.
“Styled By June” is executive produced by Michael Hirschorn and Wendy Roth and co-executive produced by Stacey Altman for Ish Entertainment. June Ambrose is also co-executive producer. VH1 executive producers are Shelly Tatro, Brad Abramson, Danielle Gelfand and Jeff Olde.