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TV Ratings Monday: 'Dancing With the Stars' Premieres 34% Lower, But Hurts 'The Voice;' 'Hawaii Five-0' Edges 'Castle;' 'Smash,' 'Alcatraz' Hit Lows

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March 20th, 2012

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NBC won the night with total adults 18-49 and ABC won with total viewers as Dancing with the Stars premiered with a 3.5 adults 18-49 rating and 18.47 million viewers  between 9-11p, that's way down  from last year's spring cycle premiere on March 21, 2011 that drew a 5.3 adults 18-49 rating and 22.66 million viewers. It was DWTS's lowest-rated premiere ever.  Castle drew a 2.4 adults 18-49 rating,  that's up three tenths versus the 2.1 adults 18-49 rating for its last original on February 27, but don't be surprised if it's adjusted down a little in the final national ratings due to a minute or two of Dancing with the Stars overrun into the 10pm hour.

The Voice still led NBC to a nightly win with adults 18-49 but against DWTS it was down 13% from last week to a season low 4.5 adults 18-49 rating. Smash fell a tenth to a 2.3 adults 18-49 rating tying its season low.

CBS tied for second with ABC for adults 18-49. How I Met Your Mother was down 6% vs. its last original three weeks ago and tied a season low with a 3.4 adults 18-49 rating.  2 Broke Girls also tied its lows, down 11% from its last original to a 3.4 adults 18-49 rating.  Two and a Half Men was up 6% to a 3.8 adults 18-49 rating and Mike & Molly was up 10% to a 3.2 adults 18-49 rating.  Hawaii Five-0 was flat vs. its last original with a season low-tying 2.5 adults 18-49 rating.

Fox's House returned with a 2.0 adults 18-49 rating and Alcatraz dipped to a series low 1.5 adults 18-49 rating.

Late-night results are below the primetime data.

Broadcast primetime  ratings for Monday, March 19, 2012:

Time Net Show 18-49 Rating Viewers (Millions)
8:00 NBC The Voice 8-10p 4.5/12 11.77
ABC Dancing with the Stars (Cycle Premiere) 8-10p 3.5/9 18.47
CBS How I Met Your Mother 3.4/10 8.15
FOX House 2.0/6 5.78
CW America's Next Top Model (R) 0.3/1 0.81
8:30 CBS 2 Broke Girls 3.4/9 9.19
9:00 CBS Two and a Half Men 3.8/9 11.34
FOX Alcatraz 1.5/4 5.07
CW Hart Of Dixie (R) 0.2/1 0.69
9:30 CBS Mike & Molly 3.2/8 9.83
10:00 CBS Hawaii Five-0 2.5/6 9.14
ABC Castle 2.4/6 11.86
NBC Smash 2.3/6 6.67

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via NBC press notes:

In Late-Night Metered Markets Monday night (the Austin and San Antonio markets are delayed):

*             In Nielsen's 56 metered markets, household results were: "TheTonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 3.1/8; and ABC's combo of "Nightline," 3.5/8; and "Jimmy Kimmel Live," 1.7/5.

*             In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.8/3; "Nightline," 1.0/5; and "Jimmy Kimmel Live," 0.6/3.

*             At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

*             At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households and a 0.4/2 in adults 18-49 in the 25 markets with local people meters

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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