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USA Tops Cable Primetime Viewership, TBS Tops Adults 18-49 Ratings For Week Ending March 18, 2012

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March 20th, 2012

For the week's top 25 individual cable programs click here.

A replay of last week at the top. Reruns of The Big Bang Theory again kept TBS at the top with adults 18-49 in primetime and USA continued its primetime lead in viewership for the week ending March 18.

Once a rarity, Disney again eclipsed Nickelodeon in total day viewing and its margin of victory was a little bit wider than last week.

Prime-time Average Viewers (Live+SD) Week  Ending March 18, 2012

Net (000)
USA 3173
TBSC 2268
HIST 2198
DSNY 2179
TNT 1892
FOXN 1731
A&E 1468
ESPN 1462
AMC 1410
FOOD 1341
DISC 1332
FX 1317
HGTV 1309
FAM 1291
ADSM 1242
TRU 1170
SYFY 1143
LIFE 1103
NKJR 1040
CMDY 962
TVLD 875
MTV 863
MSNB 831
SPK 824
TLC 812

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Prime-time Adults 18-49 (Live+SD)

Net (000)
TBSC 1189
USA 1014
HIST 948
TNT 790
ESPN 784
FX 771
AMC 726
A&E 697
DISC 643
FAM 629
FOOD 616
CMDY 575
TRU 574
MTV 569
ADSM 535
SYFY 517
HGTV 463
BRAV 456
LIFE 450
DSNY 405
BET 390
SPK 384
VH1 375
NAN 346
TLC 342

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Total Day Average Viewers (Live+SD)

Net (000)
DSNY 1548
NICK 1425
USA 1319
ADSM 1311
TOON 1091
TNT 1022
TBSC 1018
NAN 975
FOXN 959
HIST 952
ESPN 816
A&E 775
FX 734
HGTV 719
NKJR 690
FOOD 690
AMC 668
FAM 610
DISC 592
TRU 590
TVLD 582
LIFE 551
ID 542
SPK 509
CMDY 502

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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