‘Awake’ Debut Is #3 Among Biggest Percent Gainers for Live +SD Versus Live +7; ‘Grimm’ #1

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via press note:

Here are NBC highlights regarding time-shifted viewing through the
season’s first 24 weeks…

* With one week measured in L+7, “Awake” is currently the #2 new
drama on ABC, CBS, NBC or Fox in terms of percentage increase from
L+SD to L+7 so far this season and also the #2 new series and the #3
show overall behind only Fox’s “Fringe” (+69%) and NBC’s “Grimm” (+63%), with its premiere growing by +56% in adults 18-49 (to a 3.05
rating from a 1.96).

* “Smash” has been delivering steadily bigger increases from its
> L+SD rating to its L+7 results, starting with a gain of +30% for its
> debut (to a 4.96 from a 3.82), then to +37% (3.84 vs. 2.80), then +39%
> (3.22 vs. 2.31), then +45% (3.40 vs. 2.35). Through those four
> telecasts, the average increase for “Smash” is +37% (to a 3.85 from a
> 2.82)
>
> * “Grimm” is the #1 new drama on ABC, CBS, NBC or Fox in terms of
> percentage increase from L+SD to L+7 so far this season and also the
> #1 new series and the #2 show overall behind only Fox’s “Fringe”
> (+69%), with its original telecasts growing by +63% in adults 18-49
> (to a 2.67 rating from a 1.64).
>
> * “Up All Night” is the #1 new comedy on ABC, CBS, NBC or Fox in
> terms of percentage increase from L+SD to L+7 through the first 24
> weeks of the season and the #1 comedy, #3 new series and tied for the
> #4 show overall, growing when in first-run by +51% in adults 18-49 (to
> a 2.88 rating from a 1.91).
>
> * “30 Rock” is tied for the #2 comedy on ABC, CBS, NBC or Fox in
> terms of percentage growth from L+SD to L+7 so far this season, with
> its originals gaining by +47% in adults 18-49 (to a 2.25 rating from a
> 1.53).
>
> * “The Office” is tied for the #2 comedy on ABC, CBS, NBC or Fox
> in terms of percentage growth from L+SD to L+7 through the first 24
> weeks of the season, with originals gaining by +47% in adults 18-49
> (to a 4.36 rating from a 2.96).
>
> * “Parenthood” is the #5 drama on ABC, CBS, NBC or Fox in terms of
> percentage increase from L+SD to L+7 through the 24th week of the
> season, growing when in original by +47% in adults 18-49 (to a 2.83
> rating from a 1.93).
>
> * “Law & Order: SVU” is tied for the #6 drama on ABC, CBS, NBC or
> Fox in terms of percentage increase from L+SD to L+7 through the 24th
> week of the season, with its originals growing by +46% in adults 18-49
> (to a 2.90 rating from a 1.98).
>
> * “Whitney” is the #3 first-year comedy on ABC, CBS, NBC or Fox in
> terms of percentage increase from L+SD to L+7 through Week 24, growing
> when in first-run by +37% in adults 18-49 (to a 2.64 rating from a
> 1.93), behind only “Up All Night” (+51%) and Fox’s “The New Girl”
> (+42%).
>
> * Other shows getting sizable bumps in L+7 versus L+SD in adults
> 18-49 through Week 19 include:
>
> * “The Firm” (+44% to a 1.24)
>
> * “Harry’s Law” (+42% to a 1.70)
>
> * “Community” (+39% to a 2.25)
>
> * “Parks and Recreation” (+37% to a 2.56)
>
> * “Are You There, Chelsea?” (+28% to a 2.03)
>
> * “The Celebrity Apprentice” (+23% to a 2.77)

* “The Sing-Off” (+20% to a 1.83)

 

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