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Fox News Leads Illinois Primary Coverage; Cable News Ratings for Tuesday, March 20, 2012

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March 21st, 2012

Unsurprisingly, FNC led last night's cable news coverage of the Illinois primary. In primetime, FNC beat both CNN and MSNBC combined in total viewers and adults 25-54.  Below are the coverage ratings and the 9pm-12am ratings (FNC presented an election night edition of Special Report with Bret Baier from 11pm-12am).

PRIMETIME COVERAGE:

FNC: 2,166,000 total viewers (467,000 in 25-54)
CNN: 584,000 total viewers (204,000 in 25-54)
MSNBC: 824,000 total viewers (256,000 in 25-54)

 

9PM-12AM COVERAGE*:

FNC: 1,490,000 total viewers (374,000 in 25-54)
CNN: 547,000 total viewers (199,000 in 25-54)
MSNBC: 632,000 total viewers (216,000 in 25-54)

 

Live + Same Day Cable News Daily Ratings for March 20, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,102            278            492
CNN         358            106            145
MSNBC         439            125            186
CNBC         176             57            105
FBN           70             14             29
HLN         209             78            120
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,166            467            878
CNN         584            204            241
MSNBC         824            256            380
CNBC         230            104            139
FBN           59             16             30
HLN         374            130            237
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends         974            278            499
CNN Early Start/Starting Point         224             91            112
MSNBC Morning Joe         374            133            159
CNBC Squawk Box         164             77            117
HLN Morning Express w/ Meade         189             84            118
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,631            366            712
CNN Situation Room         672            160            235
MSNBC Hardball WITH C. MATTHEWS         772            164            286
CNBC FAST MONEY         134             38             75
HLN HLN SPECIAL REPORT         212             58            130
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,544            296            583
CNN John King USA         430            122            162
MSNBC POLITICS NATION         738            168            257
CNBC Mad Money         192             67            122
HLN Prime News         196             58            101
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       1,694            414            728
CNN ERIN BURNETT OUTFRONT         425            102            139
MSNBC Hardball WITH C. MATTHEWS         826            191            333
CNBC Kudlow Report         190             44             93
HLN JANE VELEZ-MITCHELL         401            154            196
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,940            625         1,168
CNN Anderson Cooper 360         487            176            225
MSNBC Ed Show         974            267            419
CNBC BMW: A DRIVING OBSESSION         136             52             81
HLN Nancy Grace         448            178            255
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity       2,157            465            939
CNN Piers Morgan Tonight         655            191            219
MSNBC Rachel Maddow Show         776            254            379
CNBC 60 Minutes ON CNBC         302            145            188
HLN Dr. Drew         353             90            217
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,389            309            526
CNN Anderson Cooper 360         611            246            278
MSNBC Last Word W/ L. ODONNELL         719            245            341
CNBC 60 Minutes ON CNBC         253            115            149
HLN Nancy Grace         325            119            237
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER         918            349            498
CNN ERIN BURNETT OUTFRONT         375            159            176
MSNBC Ed Show         398            149            191
CNBC Mad Money         140             65            102
HLN SHOWBIZ TONIGHT         183             81            108

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
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