'Fashion Star' Grows 13 Percent in week 2

Categories: Network TV Press Releases

Written By

March 21st, 2012

via press note:*

From 10-11 p.m. ET, week two of "Fashion Star" (1.8/5 in 18-49,
4.9 million viewers overall) grew versus last week's premiere figures
by 13 percent in 18-49 rating (to a 1.8 from a 1.6) and by 7 percentin total viewers (4.862 million vs. 4.550 million). It's the firs unscripted premiere this year on ABC, CBS, NBC or Fox to go up in its
regular time period from week one to week two in 18-49 rating or total
viewers. "Fashion Star" is #2 in the hour among ABC, CBS and NBC in
adults 18-49 and #1 in adults 18-34, women 18-34 and women 18-49.
>

From 8-10 p.m. ET, "The Biggest Loser 13" (2.2/6 in 18-49, 6.5
> million viewers overall) tipped the scales with its best 18-49 and
> total-viewer results in four weeks (since February 21). "Biggest
> Loser" is up in 18-49 rating by 5 percent versus the prior week (to a
> 2.2 from a 2.1) and up 10 percent versus two weeks ago (2.2 vs. 2.0).
> In the time period, "Biggest Loser" is #2 among ABC, CBS, NBC and Fox
> in 18-49, total viewers and other key categories. "The Biggest Loser
> 13" grew from its first half-hour to its fourth by 20 percent in 18-49
> rating (to a 2.4 from a 2.0).
>
> * For the night, NBC is #2 among ABC, CBS, NBC and Fox in adults
> 18-49, total viewers and other key categories.
>

 

 
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