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TV Ratings Tuesday: 'NCIS' Tops Night But Sees Lows, 'New Girl' Hits Low Too; 'Cougar Town,' 'The River,' and 'Unforgettable' Inch Up

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March 21st, 2012

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CBS won the night in both adults 18-49 and total viewers and the return of its originals seemed to hurt Fox's comedy lineup. But although it was the night's highest-rated and most-watched show, NCIS saw a season low 3.3 adults 18-49 rating in its first outing since Daylight Saving Time.  NCIS: Los Angeles was down three tenths to a 2.8 adults 18-49 rating. Unforgettable was up two tenths from its last original to a 2.1 adults 18-49 rating.

Fox's entire sitcom lineup saw season lows including New Girl with a 2.6 adults 18-49 rating.  Earlier in the night Raising Hope was down two tenths to a season low 1.6 adults 18-49 rating.  I Hate My Teenage Daughter and Breaking In also slumped two tenths vs. last week to season low 1.2 and 1.3 adults 18-49 ratings respectively.

NBC's The Biggest Loser rose 5% versus last week to a 2.2 adults 18-49 rating between 8-10p. A one-hour Fashion Star at 10pm perked up 13% versus last week's ninety minute premiere to a 1.8 adults 18-49 rating.

ABC's Cougar Town perked up two tenths versus last week to a 1.6 adults 18-49 rating, but Last Man Standing fell to a series low 1.9 adults 18-49 rating. In its finale, The River was up a tenth from last week to a 1.4 adults 18-49 rating.

The CW's 90210 and Ringer were each up a tenth with adults 18-49 vs. last week to 0.7 and 0.5 adults 18-49 ratings respectively.

Late-night results are below the primetime data.

Broadcast primetime ratings for Tuesday, March 20, 2012:

Time Net Show 18-49 Rating Viewers (Millions)
8:00 CBS NCIS 3.3/10 18.61
NBC The Biggest Loser 2.0/6 6.12
ABC Last Man Standing 1.9/6 7.04
FOX Raising Hope 1.6/5 3.76
CW 90210 0.7/2 1.27
8:30 ABC Cougar Town 1.6/5 4.61
FOX I Hate My Teenage Daughter 1.2/4 2.98
9:00 CBS NCIS: Los Angeles 2.8/7 16.06
FOX The New Girl 2.6/7 5.12
NBC The Biggest Loser 2.4/6 6.98
ABC The River 1.4/4 3.98
CW Ringer 0.5/1 1.16
9:30 FOX Breaking In 1.3/3 2.96
10:00 CBS Unforgettable 2.1/6 11.32
NBC Fashion Star 1.8/5 4.86
ABC Body Of Proof (R) 0.9/3 4.65

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via NBC press note:

                In Late-Night Metered Markets Tuesday night:

*             In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.6/7; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.4/4.

*             In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

*             At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-4) topped "Late Late Show" (0.3/2).

*             At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters

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NOTE: All national ratings are "live plus same day" from ielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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