ABC’s Mostly Repeat Wednesday Towers Over NBC’s Original Schedule
via press note:
Up against all-original competition on the other nets including Fox’s 2-hour American Idol, ABC’s mostly repeat line-up (1 original half-hour) overshadowed NBC’s first-run schedule (including the series debut of Bent) by 1.7 million viewers and by 50% in Adults 18-49.
At 8pm, ABC’s repeat The Middle delivered a 17% larger audience than NBC’s original Whitney.
Building on its lead-in at 8:30pm among young adults, ABC’s repeat Suburgatory beat its original NBC comedy competition by an ever larger margin, topping Are You There, Chelsea? by 26% in Total Viewers and essentially tying the first-run NBC comedy in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share).
At 9pm, ABC’s repeat Modern Family crushed NBC’s series debut of Bent, doubling the delivery of the new NBC comedy in both Total Viewers (+100%) and Adults 18-49 (+100%).
Like its lead-in, during the 9:30pm half-hour, ABC’s Happy Endings towered over a second original episode of NBC’s Bent, topping its comedy competition by 1.7 million viewers and by 100% in Adults 18-49. In addition, the ABC sophomore comedy finished as the #1 scripted show in its slot among hard-to-reach Men 18-34.
During the 10 o’clock hour, a replay of the Missing pilot built on its lead-in (+22%) and attracted 2.0 million more viewers than NBC’s original Rock Center with Brian Williams. In addition, the repeat ABC freshman drama beat out the first-run NBC newsmagazine by enormous margins in both Adults 25-54 (+89%) and Adults 18-49 (+86%).
- · ABC’s Missing rebroadcast improved its time period week to week in Total Viewers (+14%) and Adults 18-49 (+8%), while drawing 11% more viewers to the hour year to year over original programming on the year-ago evening.