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Cable News Ratings for Wednesday, March 21 2012

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March 22nd, 2012

Last night’s O’Reilly Factor again had more viewers than NBC’s Rock Center with Brian Williams (3.103m vs. 3.011m), not to mention NBC’s Bent. Last night CNN’s John King couldn’t crack 100,000 viewers with the target adults 25-54 demographic (86,000) and Erin Burnett just barely cracked 100,000 (104,000).

 

Live + Same Day Cable News Daily Ratings for Wednesday, March 21, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,089            243            459
CNN         323             87            125
MSNBC         458            133            210
CNBC         155             52             88
FBN           82             25             44
HLN         216             81            119
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,222            402            816
CNN         535            181            221
MSNBC         990            291            467
CNBC         177            103            120
FBN           72             16             35
HLN         332             97            151
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends         913            277            535
CNN Early Start/Starting Point         183             60             87
MSNBC Morning Joe         367            127            179
CNBC Squawk Box         126             53             79
HLN Morning Express w/ Meade         225            114            135
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,396            282            565
CNN Situation Room         498             87            145
MSNBC Hardball WITH C. MATTHEWS         764            146            260
CNBC FAST MONEY         157             47            112
HLN HLN SPECIAL REPORT         180             43             95
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,620            278            613
CNN John King USA         363             86            119
MSNBC POLITICS NATION         694            182            282
CNBC Mad Money         153             71            115
HLN Prime News         216             78            121
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       1,578            321            672
CNN ERIN BURNETT OUTFRONT         363            104            171
MSNBC Hardball WITH C. MATTHEWS         746            178            334
CNBC Kudlow Report         160             68             95
HLN JANE VELEZ-MITCHELL         328            151            153
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       3,103            529         1,075
CNN Anderson Cooper 360         529            176            250
MSNBC Ed Show         988            251            455
CNBC CRIME INC: DEADLY PRSCRP         102             64             74
HLN Nancy Grace         419            142            199
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity       1,935            346            763
CNN Piers Morgan Tonight         471            136            149
MSNBC Rachel Maddow Show       1,076            321            515
CNBC AMERICAN GREED         128             85             97
HLN Dr. Drew         296             80            135
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,614            332            611
CNN Anderson Cooper 360         604            232            265
MSNBC Last Word W/ L. ODONNELL         901            300            428
CNBC AMERICAN GREED         301            159            189
HLN Nancy Grace         296             76            130
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,251            404            647
CNN ERIN BURNETT OUTFRONT         369            144            180
MSNBC Ed Show         495            201            252
CNBC Mad Money         133             62             81
HLN SHOWBIZ TONIGHT         251             82            113

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
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