Last night’s O’Reilly Factor again had more viewers than NBC’s Rock Center with Brian Williams (3.103m vs. 3.011m), not to mention NBC’s Bent. Last night CNN’s John King couldn’t crack 100,000 viewers with the target adults 25-54 demographic (86,000) and Erin Burnett just barely cracked 100,000 (104,000).
Live + Same Day Cable News Daily Ratings for Wednesday, March 21, 2012
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | ||
| Total Day | ||||
| FNC | 1,089 | 243 | 459 | |
| CNN | 323 | 87 | 125 | |
| MSNBC | 458 | 133 | 210 | |
| CNBC | 155 | 52 | 88 | |
| FBN | 82 | 25 | 44 | |
| HLN | 216 | 81 | 119 | |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| FNC | 2,222 | 402 | 816 | |
| CNN | 535 | 181 | 221 | |
| MSNBC | 990 | 291 | 467 | |
| CNBC | 177 | 103 | 120 | |
| FBN | 72 | 16 | 35 | |
| HLN | 332 | 97 | 151 | |
| Net | Morning programs (6-9 AM) | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FOX & Friends | 913 | 277 | 535 |
| CNN | Early Start/Starting Point | 183 | 60 | 87 |
| MSNBC | Morning Joe | 367 | 127 | 179 |
| CNBC | Squawk Box | 126 | 53 | 79 |
| HLN | Morning Express w/ Meade | 225 | 114 | 135 |
| Net | 5PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FIVE, THE | 1,396 | 282 | 565 |
| CNN | Situation Room | 498 | 87 | 145 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 764 | 146 | 260 |
| CNBC | FAST MONEY | 157 | 47 | 112 |
| HLN | HLN SPECIAL REPORT | 180 | 43 | 95 |
| Net | 6PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SPECIAL RPT W/BRET BAIER | 1,620 | 278 | 613 |
| CNN | John King USA | 363 | 86 | 119 |
| MSNBC | POLITICS NATION | 694 | 182 | 282 |
| CNBC | Mad Money | 153 | 71 | 115 |
| HLN | Prime News | 216 | 78 | 121 |
| Net | 7PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | The Fox Report W/S.SMITH | 1,578 | 321 | 672 |
| CNN | ERIN BURNETT OUTFRONT | 363 | 104 | 171 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 746 | 178 | 334 |
| CNBC | Kudlow Report | 160 | 68 | 95 |
| HLN | JANE VELEZ-MITCHELL | 328 | 151 | 153 |
| Net | 8PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 3,103 | 529 | 1,075 |
| CNN | Anderson Cooper 360 | 529 | 176 | 250 |
| MSNBC | Ed Show | 988 | 251 | 455 |
| CNBC | CRIME INC: DEADLY PRSCRP | 102 | 64 | 74 |
| HLN | Nancy Grace | 419 | 142 | 199 |
| Net | 9PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | Hannity | 1,935 | 346 | 763 |
| CNN | Piers Morgan Tonight | 471 | 136 | 149 |
| MSNBC | Rachel Maddow Show | 1,076 | 321 | 515 |
| CNBC | AMERICAN GREED | 128 | 85 | 97 |
| HLN | Dr. Drew | 296 | 80 | 135 |
| Net | 10PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | ON THE RECORD W/GRETA | 1,614 | 332 | 611 |
| CNN | Anderson Cooper 360 | 604 | 232 | 265 |
| MSNBC | Last Word W/ L. ODONNELL | 901 | 300 | 428 |
| CNBC | AMERICAN GREED | 301 | 159 | 189 |
| HLN | Nancy Grace | 296 | 76 | 130 |
| Net | 11PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 1,251 | 404 | 647 |
| CNN | ERIN BURNETT OUTFRONT | 369 | 144 | 180 |
| MSNBC | Ed Show | 495 | 201 | 252 |
| CNBC | Mad Money | 133 | 62 | 81 |
| HLN | SHOWBIZ TONIGHT | 251 | 82 | 113 |
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For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2011)
CNN/HLN: 101.12 million HHs
CNBC: 98.62 million HHs
FNC: 99.15 million HHs
MSNBC: 95.72 million HHs
Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.
