Late Night TV Ratings For The Week Of March 12 - March 16, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 22nd, 2012

To see past week's Late Night TV ratings information click here.

Via NBC's Press Release

UNIVERSAL CITY, Calif. – March 22, 2012 – NBC’s “The Tonight Show with Jay Leno” has earned #1 finishes in viewers 18-49 and total viewers for the week of March 12-16 over the ABC and CBS time-period competition, delivering bigger audiences than CBS’s “Late Show with David Letterman” in all key ratings categories. Note that CBS Thursday and Friday programs were delayed by NCAA Basketball coverage and are excluded from this report.

 

At 12:35 a.m. ET, encore telecasts of "Late Night with Jimmy Fallon" delivered bigger audiences than CBS's original telecasts of "Late Late Show with Craig Fersuson" in viewers 18-49, total viewers and all other key ratings categories.

 

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 12th time in 13 weeks and Jimmy Fallon attracted a bigger 18-49 audience than "Late Late Show" for a 16th week in a row.

 

At 1:35 a.m. ET for the week, “Last Call with Carson Daly” hit a four-week high in total viewers, averaging 964,000 persons, highest for the show since the week of February 13-17.

 

Through the first 26 weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 14 percent (3.760 million vs. 3.287 million), up from the year-ago season-to-date advantage of 8 percent. Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 16 percent (1.800 million vs. 1.552 million), up from last year's advantage of 0.3 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 42 percent (285,000 vs. 201,000) up from last year's 27 percent, and in adults 25-54, up to 11 percent (886,000 vs. 798,000) up from 3 percent at this point last season.

 

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 12-16. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3*

 

11:35 p.m.-12 midnight ET

ABC “Nightline,” 0.9/3

 

12 midnight-1 a.m. ET

ABC “Kimmel,” 0.5/2*

 

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3 (in encore telecasts)

CBS “Late Late Show,” 0.4/2*

 

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2 (in encore telecasts)

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.8 million viewers

CBS “Late Show,” 2.7 million viewers*

 

11:35 p.m.-12 midnight ET

ABC “Nightline,” 3.8 million viewers

 

12 midnight-1 a.m. ET

ABC “Kimmel,” 1.9 million viewers*

 

12:35-1:35 a.m. ET

NBC “Late Night,” 1.6 million viewers (in encore telecasts)

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

NBC “Last Call,” 1.0 million viewers (in encore telecasts)

 

* CBS's Thursday and Friday telecasts were delayed by NCAA Basketball and are excluded from these averages. Friday’s “Kimmel” was an encore.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.9 rating, 3 share

CBS “Late Show,” 0.9/3

 

11:35 p.m.-12 midnight ET

ABC “Nightline,” 0.9/3

 

12 midnight-1 a.m. ET

ABC “Kimmel,” 0.5/2

 

12:35-1:35 a.m. ET

NBC “Late Night,” 0.6/3

CBS “Late Late Show,” 0.5/3

 

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.8 million viewers

CBS “Late Show,” 3.3 million viewers

 

11:35 p.m.-12 midnight ET

ABC “Nightline,” 3.9 million viewers

 

12 midnight-1 a.m. ET

ABC “Kimmel,” 1.8 million viewers

 

12:35-1:35 a.m. ET

NBC “Late Night,” 1.8 million viewers

CBS “Late Late Show,” 1.6 million viewers

 

1:35-2:05 a.m. ET

NBC “Last Call,” 1.0 million viewers

 

SELECTED CABLE RESULTS, WEEK OF MARCH 12-16

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” 0.4 (in encore telecasts)**

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.28 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.9 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million (in encore telecasts)**

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.3 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

** Thursday’s “Conan” was delayed by NCAA Basketball and is excluded from these averages.

 

 

 

 

 

 

 

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