via press release:
LOS ANGELES, CA (March 23, 2012) – Last night’s season finale of Lifetime’s unscripted program Project Runway All Stars, which named Mondo Guerra as its winning designer, averaged 2.4 million Total Viewers, a series best and a +26% jump versus its season-to-date average, according to Nielsen Media. The series, featuring ’s most talented and memorable designers, secured 1.1 million Adults 25-54 viewers (+12%) and one million Adults 18-49 viewers (+15%). All Stars also reached series highs among Women 25-54 (774,000, +14%) and Women 18-49 (752,000, +22%).
Immediately following, the season finale ofAll Stars: After the Runway also reached series highs among key demos, including 1.4 million Total Viewers.
This season a new day arrived for 13 past Marie Claire Editor-in-Chief Joanna Coles. Designers this season included Guerra, Kenley Collins, Michael Costello, Gordana Gehlhausen, Mila Hermanovski, Kara Janx, Elisa Jimenez, April Johnston, Rami Kashou, Austin Scarlett, Jerell Scott, Sweet P/ Kathleen Vaughn and Anthony Williams.designers, who returned to the catwalk to face a brand new panel of discerning eyes with host supermodel Angela Lindvall, world-famous designers Isaac Mizrahi and Georgina Chapman as judges and fashion tastemaker and mentor,
Guerra received the most lucrative prizing ever in Project Runway history. Prizes included an exclusive designer’s boutique in select Neiman Marcus stores and on NeimanMarcus.com, $100,000 dollars in technology and office space to help grow their business from HP and Intel, $100,000 cash from L’Oreal Paris, a feature spread in Marie Claire, for which he will serve as a guest editor for one year, and a sewing and embroidery studio provided by Brother International. Project Runway All Stars is produced by The Weinstein Company and Bunim-Murray Productions.