'The Vampire Diaries' Takes a Bite Out of Thursday Night

Categories: Network TV Press Releases

Written By

March 23rd, 2012

via press release:

(Burbank, CA) – Last night’s THE Vampire Diaries scored solid gains week to week in key demos, up 5% in women 18-34 (2.0/7), up 8% in adults 18-49 (1.3/4) and up 6% in women 18-49 (1.7/5), and it was up 3% in total viewers (2.7M), according to preliminary Live Plus Same Day Nielsen ratings for Thursday, March 22, 2012. It was even in adults 18-34 (1.4/5).

THE Vampire Diaries was also up versus the equivalent episode last year (4/7/2011), up 17% in adults 18-34, up 5% in women 18-34, up 8% in adults 18-49 and up 6% in women 18-49.

THE Vampire Diaries ranked #2 in the 8-9 p.m. hour among women 18-34, and again out-rated ABC's Missing in adults 18-34.

It was THE Vampire Diaries best performance among women 18-34 since 1/5/12.

The Secret Circle was also up week to week in total viewers (1.7M), with its most watched episode since 2/9/12, and held even in key demos. Versus its time period last year (Nikita, 4/7/2011), it was up in women 18-34 (0.9/3) and women 18-49 (1.0/3).

The CW was #2 (tie) from 8-10 p.m. last night among women 18-34 (1.5/5), with its best Thursday night among young women since 1/5/12.

This season, THE Vampire Diaries averages a 30% gain in total viewers when Live + 7 data is counted, versus Live + Same Day, a 43% increase in women 18-34 and a 37% jump in adults 18-34. The Secret Circle jumps 48% in women 18-34, 45% in adults 18-34 and 36% in total viewers.

 
  • Jessie

    I love Vampire Diaries. Its basically the only show I look Forward to during the week. There is always a Surprise and leaves you on the edge. Also love the passion, friendship, realism. The show makes you believe that it could actually happens. Means the writers, cast and the whole TVD family is doing a good job.

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