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TV Ratings Thursday: Official 'Touch' Premiere Lower Than Preview ; 'Community' Falls Back; 'Missing,' 'Awake' Plummet

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March 23rd, 2012

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*Due to the nature of live sports programming the ratings for CBS (NCAA Basketball) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Fox won the night with adults 18-49 and total viewers, but American Idol was down 13% to a 4.0 adults 18-49 rating

Update: In time zone adjusted fast nationals Touch was adjusted up a tenth to a 3.3 adults 18-49 rating.

Touch's official premiere did OK post-Idol, but it was down seven six tenths (18 15%)  from its special preview in January that drew a 3.9 adults 18-49 rating. Especially given that there were no dramas on CBS last night at 9pm, it will be interesting to see what happens next Thursday. Our polled readers did well in their predictions with a "3.0-3.4" adults 18-49 rating being the most popular guess. For those wondering if there was much drop off after American Idol, not really. Touch's half hour 18-49 ratings were a 3.3 and a 3.1.

NCAA Basketball led CBS to second place on the night.

NBC's Community dropped half a point with adults 18-49 with a 1.7 adults 18-49 rating. But if I'm a Community fan, based on its off network syndication deal with Comedy Central announced last week and Sony's history of wheeling and dealing to get to enough episodes for stripped syndication, I'm not any less optimistic about Community's prospects (likely to be renewed) than I was last week.  It was also NBC's highest-rated show (and comedy) for the night as 30 Rock's two half hours each drew a 1.5 adults 18-49 rating and Up All Night drew a 1.4 adults 18-49 rating.

NBC's Awake was another story. It  fell 25% to a 1.2 adults 18-49 rating and it's prospects for renewal move towards grim (as opposed to Grimm, which has already been renewed ).

ABC's Missing fell 24% with adults 18-49 from last week's premiere to a 1.6 rating. The rest of ABC's lineup was repeats.

CW's The Vampire Diaries was up a tenth to a 1.3 adults 18-49 rating and The Secret Circle was steady vs. last week with another 0.7 adults 18-49 rating.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, March 22, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 4.0/13 15.01
CBS NCAA Basketball 2.2/7 7.01
NBC Community 1.7/6 3.89
ABC Missing 1.6/5 8.70
CW Vampire Diaries 1.3/4 2.73
8:30 NBC 30 Rock 1.5/4 3.27
9:00 FOX Touch (Official Premiere) 3.2/9 11.69
CBS NCAA Basketball 2.3/6 6.95
NBC 30 Rock 1.5/4 3.42
ABC Grey's Anatomy (R) 1.2/3 4.71
CW The Secret Circle 0.7/2 1.74
9:30 NBC Up All Night 1.4/4 3.18
10:00 CBS NCAA Basketball 2.4/7 6.28
NBC Awake 1.2/3 4.65
ABC Private Practice (R) 0.9/2 3.41

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Via NBC press notes:

In Late-Night Metered Markets Thursday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 1.1/4 with an encore delayed by basketball; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.5/4.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.4/2 with an encore delayed by basketball; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.7/3 with an encore delayed by basketball).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore delayed by basketball).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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