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TV Ratings Saturday: NCAA Basketball Tournament Soars, 'The Firm' Falls, 'Q'Viva' Up Slightly

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March 25th, 2012

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*Due to the nature of live sports programming the ratings for CBS (NCAA Basketball) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS easily won Saturday night in both total viewers and adults 18-49 with coverage of the NCAA Basketball Tournament at 8PM getting a 3.4 in adults 18-49. People will tune in to network television on a Saturday night for coverage of a highly anticipated sports event. The game ran well past 9pm and it is unclear if a partial Hawaii: Five-O rerun aired in the eastern and central  time zones after the game  (that's what the data we received said). At 10PM 48 Hours Mystery got a 1.4 in adults 18-49, down from a 1.6 last week.

On Fox, Q’Viva continued to perform poorly, getting a 0.5 rating among adults 18-49 for the two-hour show among adults 18-49, up a tenth from last week’s 0.4.

NBC’s The Firm fell even lower, with an 0.4 rating among adults 18-49, down two tenths from the 0.6 for its last episode on March 10.


Broadcast primetime ratings for Saturday, March 24, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 CBS NCAA Basketball Tournament 3.4/12 10.24
ABC Shark Tank - R 0.8/3 2.91
FOX Q'Viva: The Chosen 0.5/2 1.51
NBC Fairly Legal - R 0.3/1 2.22
9:00 CBS NCAA Basketball Tournament/Hawaii Five-0 2.9/9 9.03
ABC Dancing with the Stars - R 0.6/2 3.01
FOX Q'Viva: The Chosen 0.6/2 1.83
NBC The Firm 0.4/1 2.83
10:00 CBS 48 Hours Mystery 1.4/4 4.98
ABC Dancing with the Stars - R 0.8/3 3.88
NBC Law & Order: SVU - R 0.7/2 3.59

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.

 
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