Disney Junior’s ‘Doc McStuffins’ Opens as the #1 Preschool Series Launch in Cable TV History in A18-49

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via press release:

Ratings Highlights for March 23, 2012

Final National Ratings

 

Series Premiere of Disney Junior’s “Doc McStuffins” is Disney Channel’s

#1 Weekday Series Launch Ever in Preschoolers 2-5, and the

#1 Preschool Series Launch in Cable TV History in Adults 18-49

 

Ranks as Friday’s #1 TV Telecast in Kids 2-5, Girls 2-5 and Boys 2-5, and the

#1 Cable TV Preschool Telecast in Total Viewers and Women 18-49

 

Tops All Recent Preschool Series Debuts on Nickelodeon, Including

“Bubble Guppies” by 23% in Kids 2-5 and by 25% in Women 18-49

 

“Doc McStuffins” (10:00 – 10:30 a.m.)

 

In its series launch, Disney Junior’sDoc McStuffinsranked as Disney Channel’s #1 weekday series debut of all time in Kids 2-5 (1.08 million/6.5 rating) and Girls 2-5 (503,000/6.2 rating), and became the #1 most-watched preschool series launch in cable TV history in Adults 18-49 (800,000/0.6 rating).

 

Moreover, “Doc McStuffins” became the network’s #2 weekday series launch in Total Viewers (2.46 million), behind the Primetime premiere of “Mickey Mouse Clubhouse” (5/5/06, 7:30 – 8:00 p.m.), and in Boys 2-5 (577,000/6.8 rating) and Women 18-49 (509,000/0.8 rating), behind “Jake and the Never Land Pirates” (2/14/11, 8:30 – 8:55 a.m.).

 

  • “Doc McStuffins” easily ranked as Friday’s #1 TV telecast in Kids 2-5, Boys 2-5 and Girls 2-5, and the #1 cable TV preschool telecast in Total Viewers (2.46 million), Adults 18-49 (800,000) and Women 18-49 (509,000).

 

  • “Doc McStuffins” outperformed all recent preschool series premieres on Nickelodeon, including surpassing “Bubble Guppies” (1/24/11) by 42% in Total Viewers (2.46 million vs. 1.73 million), by 23% in Kids 2-5 (1.08 million vs. 881,000) and by 25% in Women 18-49 (509,000 vs. 407,000).

 

  • “Doc McStuffins” surged over year-ago time period averages across the board, including by 80% in Total Viewers (2.46 million vs. 1.37 million), by 59% in Kids 2-5 (1.08 million vs. 678,000) and by 61% in Women 18-49 (509,000 vs. 317,000).

 

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