There were no changes to any of Friday's original programming though the final numbers for both NCAA Basketball games (Xavier v. Baylor and Indiana v. Kentucky) are below, and a repeat of 'Kitchen Nightmares' adjusted up.
Final broadcast primetime ratings for Friday, March 23, 2012:
| Time | Net | Show | 18-49 rating | 18-49 Share | Viewers Live+SD (million) |
| 8:00PM | CBS | NCAA Basketball (8-10PM Xavier v Baylor) | 1.5 | 6 | 4.970 |
| ABC | Shark Tank | 1.5 | 5 | 5.780 | |
| NBC | Who Do You Think You Are? | 1.0 | 3 | 5.590 | |
| FOX | Kitchen Nightmares - R | 1.1 | 4 | 3.060 | |
| CW | Nikita | 0.5 | 2 | 1.460 | |
| tvbythenumbers.com | |||||
| 9:00PM | ABC | Primetime: What Would You Do? | 1.6 | 5 | 5.150 |
| FOX | Fringe | 0.9 | 3 | 2.870 | |
| NBC | Grimm - R | 0.7 | 2 | 2.980 | |
| CW | Supernatural | 0.6 | 2 | 1.630 | |
| tvbythenumbers.com | |||||
| 10:00 PM | CBS | NCAA Basketball (10-12PM Indiana v Kentucky) | 3.2 | 10 | 8.700 |
| ABC | 20/20 | 1.6 | 5 | 5.400 | |
| NBC | Dateline NBC - R | 0.9 | 3 | 4.450 | |
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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
