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Live+7 DVR Ratings: 'The Big Bang Theory' + 'New Girl' Top Absolute Ratings Gains; 'Awake' Tops % Gains in Week 25

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March 26th, 2012

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 59 such programs in the data for the week ending March 11.

During week twenty-five of the 2011-12 broadcast season (March 5, 2012 - March 11, 2012The Big Bang Theory and New Girl topped the rankings for the week's DVR viewing adults 18-49 ratings. Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods both shows posted a modest gain of 1.6 adults 18-49 ratings points.

The percentage gainers were led by Awake with a 69% 18-49 ratings increase from DVR viewing increasing, followed closely by The Firm, which added 67%. 

The Mentalist led the absolute average viewership gained from DVR viewing too, adding  3.4 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Big Bang Theory, THE-03/08 CBS 5.2 6.8 1.6 31%
2 New Girl-03/06 FOX 3.0 4.6 1.6 53%
3 OFFICE-03/08 NBC 2.6 3.8 1.2 46%
4 Once Upon A Time-03/11 ABC 2.9 4.0 1.1 38%
5 AWAKE-03/08 NBC 1.6 2.7 1.1 69%
6 American Idol-WEDNESDAY-03/07 FOX 5.7 6.8 1.1 19%
7 SMASH-03/05 NBC 2.7 3.8 1.1 41%
8 Person Of Interest-03/08 CBS 3.4 4.4 1.0 29%
9 Mentalist, THE-03/08 CBS 2.8 3.8 1.0 36%
10 Family Guy-03/11 FOX 2.8 3.8 1.0 36%
11 Grimm-03/09 NBC 1.5 2.5 1.0 67%
12 VOICE-03/05 NBC 6.2 7.2 1.0 16%
13 ALCATRAZ-03/05 FOX 1.8 2.8 1.0 56%
14 Up All Night-03/08 NBC 1.7 2.6 0.9 53%
15 Desperate Housewives-03/11 ABC 2.6 3.4 0.8 31%
16 PARKS AND RECREATION-03/08 NBC 1.8 2.5 0.7 39%
17 SURVIVOR: ONE WORLD-03/07 CBS 3.2 3.9 0.7 22%
18 Raising Hope-03/06 FOX 2.1 2.8 0.7 33%
19 American Idol-THURSDAY-03/08 FOX 4.9 5.6 0.7 14%
20 GCB-03/11 ABC 2.3 2.9 0.6 26%
21 Happy Endings-03/07 ABC 2.0 2.6 0.6 30%
22 RIVER, THE-03/06 ABC 1.5 2.1 0.6 40%
23 FINDER-03/08 FOX 2.3 2.9 0.6 26%
24 30 ROCK-03/08 NBC 1.4 2.0 0.6 43%
25 WHITNEY-03/07 NBC 1.6 2.2 0.6 38%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 AWAKE-03/08 NBC 1.6 2.7 1.1 69%
2 FIRM-03/10 NBC 0.6 1.0 0.4 67%
3 Grimm-03/09 NBC 1.5 2.5 1.0 67%
4 RINGER-03/06 CW 0.5 0.8 0.3 60%
5 ALCATRAZ-03/05 FOX 1.8 2.8 1.0 56%
6 New Girl-03/06 FOX 3.0 4.6 1.6 53%
7 Up All Night-03/08 NBC 1.7 2.6 0.9 53%
8 AMERICA'S Top Model-BRIT-03/07 CW 0.6 0.9 0.3 50%
9 OFFICE-03/08 NBC 2.6 3.8 1.2 46%
10 30 ROCK-03/08 NBC 1.4 2.0 0.6 43%
11 90210-03/06 CW 0.7 1.0 0.3 43%
12 One Tree Hill-03/07 CW 0.7 1.0 0.3 43%
13 SMASH-03/05 NBC 2.7 3.8 1.1 41%
14 RIVER, THE-03/06 ABC 1.5 2.1 0.6 40%
15 PARKS AND RECREATION-03/08 NBC 1.8 2.5 0.7 39%
16 Once Upon A Time-03/11 ABC 2.9 4.0 1.1 38%
17 WHITNEY-03/07 NBC 1.6 2.2 0.6 38%
18 Mentalist, THE-03/08 CBS 2.8 3.8 1.0 36%
19 Family Guy-03/11 FOX 2.8 3.8 1.0 36%
20 Blue Bloods-03/09 CBS 1.7 2.3 0.6 35%
21 Good Wife, THE-03/11 CBS 1.7 2.3 0.6 35%
22 Cougar Town-03/06 ABC 1.5 2.0 0.5 33%
23 Raising Hope-03/06 FOX 2.1 2.8 0.7 33%
24 Big Bang Theory, THE-03/08 CBS 5.2 6.8 1.6 31%
25 Desperate Housewives-03/11 ABC 2.6 3.4 0.8 31%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Mentalist, THE-03/08 CBS   13,958     17,396    3,438 25%
2 Big Bang Theory, THE-03/08 CBS   15,103     18,414    3,311 22%
3 Person Of Interest-03/08 CBS   15,825     18,877    3,052 19%
4 Blue Bloods-03/09 CBS   11,099     13,929    2,830 26%
5 New Girl-03/06 FOX     6,002      8,680    2,678 45%
6 Once Upon A Time-03/11 ABC     9,289     11,918    2,629 28%
7 American Idol-WEDNESDAY-03/07 FOX   18,692     21,204    2,512 13%
8 SMASH-03/05 NBC     7,755     10,224    2,469 32%
9 AWAKE-03/08 NBC     4,325      6,765    2,440 56%
10 Grimm-03/09 NBC     5,049      7,397    2,348 47%
11 VOICE-03/05 NBC   16,848     19,190    2,342 14%
12 ALCATRAZ-03/05 FOX     5,472      7,710    2,238 41%
13 Good Wife, THE-03/11 CBS     9,884     11,942    2,058 21%
14 OFFICE-03/08 NBC     4,903      6,935    2,032 41%
15 Desperate Housewives-03/11 ABC     8,390     10,330    1,940 23%
16 CSI: MIAMI-03/11 CBS   10,724     12,598    1,874 18%
17 American Idol-THURSDAY-03/08 FOX   17,266     19,056    1,790 10%
18 FINDER-03/08 FOX     7,079      8,828    1,749 25%
19 Family Guy-03/11 FOX     5,741      7,449    1,708 30%
20 HARRY'S LAW-03/11 NBC     9,047     10,707    1,660 18%
21 SURVIVOR: ONE WORLD-03/07 CBS   10,783     12,396    1,613 15%
22 Up All Night-03/08 NBC     3,444      4,940    1,496 43%
23 GCB-03/11 ABC     7,124      8,604    1,480 21%
24 Raising Hope-03/06 FOX     4,737      6,021    1,284 27%
25 RIVER, THE-03/06 ABC     4,195      5,443    1,248 30%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
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