Tiger Woods’ Win At Arnold Palmer Invitational Nets 4.8 Overnight Rating On NBC

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via press release:


Final Round up 129% from Last Year; Best Since 2009

Third Round up 53% From Last Year; Best Since 2003

Golf Outrated NCAA Tournament in Final Half Hour of Play

Golf Channel’s Second Round Coverage Sets Records


NEW YORK – March 26, 2012 – The overnight rating for yesterday’s final round of the Arnold Palmer Invitational from Bay Hill on NBC, in which Tiger Woods earned his first PGA TOUR victory since 2009, is up 129 percent from last year and is the best overnight for this event since a one-stroke victory Tiger win three years ago, according to overnight data released today by The Nielsen Company.

Yesterday’s round (2:30-6:30 p.m. ET), which saw Woods defeat Graham McDowell by five strokes, registered a 4.8 overnight rating and a 10 share, up 129 percent from last year’s final round (2.1/4), and the best overnight for Bay Hill since 2009 (4.9/10, Woods defeated O’Hair by one stroke).

Other Overnight Ratings Notes:

  • From 6-6:30 p.m. ET, the golf registered a 6.8/13, topping the NCAA Tournament game head-to-head in that half hour (Kansas-North Carolina, 6.6/13).
  • NBC’s third-round coverage on Saturday (2:30-6 p.m. ET) produced a 2.9/7 overnight rating/share, a gain of 53 percent over last year’s 1.9/5 and the best third-round overnight rating in nine years (3.4/7 in 2003).


*Denotes Tiger Woods Victory

*2012: 4.8/10
2011: 2.1/4
2010: 1.6/4
*2009: 4.9/10
*2008: 4.0/9
2007: 2.5/5
2006: 2.6/6
2005: 3.1/6
2004: 3.3/7
*2003: 3.9/8
*2002: 5.7/11
*2001: 5.4/7
*2000: 5.3/11
1999: 4.4/9
1998: 4.8/10
1997: 4.3/10
1996: 3.6/9

Golf Channel’s second round (Friday) preliminary ratings for the Arnold Palmer Invitational saw record ratings for the network:

· 1.4 household rating, up 75 percent vs. last year

· Most-watched early round on record for the Arnold Palmer Invitational (1996-2012)

· Most-watched early round this year on Golf Channel

This continues the momentum of golf on NBC. All four tournaments on NBC this year leading into Bay Hill (WGC-Accenture, Honda Classic, WGC-Cadillac, Transitions Championship) have seen viewership increases. To date, NBC’s golf has averaged 2.83 million viewers for eight broadcasts, up 21 percent from last year (2.33 million) and the best since 2008 (3.20 million).

Viewership for NBC’s third- and final-round coverage will be available tomorrow as will viewership for Golf Channel’s coverage of the Arnold Palmer Invitational.

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