TV Ratings Sunday: NCAA Overrun Leads CBS Win, 'Once Upon a Time' & 'Harry's Law' Hit Series Lows

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March 26th, 2012

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*Due to the nature of live sports programming the ratings for CBS (NCAA Basketball Tournament overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.  The basketball game delayed CBS's schedule in the Eastern and Central time zones.

CBS looks likely to edge out ABC to win the night with adults 18-49 and total viewership. Due to the NCAA overruns, you'll have to wait to the finals are available tomorrow to know exactly how the CBS shows did.

ABC's Once Upon a Time was down to a series low 2.8 adults 18-49 rating, vs. a 2.9 rating last week. Desperate Housewives stayed the same with a 2.6 adults 18-49 rating, identical to last week. GCB did better than last week with a 2.2 adults 18-49 rating, vs. a 2.0 rating last week.

NBC's Harry's Law continued to slide with a series low 0.8 adults 18-49 rating, vs. a 1.0 rating last week. Celebrity Apprentice again tied its season (and "celebrity") adults 18-49 rating low 1.8 rating last week.

Fox's The Cleveland Show also received the same 1.5 adults 18-49 rating it did last week. After a repeat of  The Simpsons, Bob's Burgers slid to a 2.0 adults 18-49, vs. a 2.1 rating last week.  Then following a repeat of Family Guy, American Dad was also down with an 18-49 adults 2.0 vs. a 2.2 rating last week.

To those looking for Mad Men ratings, as expected here is the AMC press release.

Broadcast primetime ratings for Sunday, March 25, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM CBS NCAA Bball/60 Minutes 2.9 9 11.987
ABC America's Funniest Home Videos 1.2 4 6.053
Fox The Simpsons -R 1.0 3 2.338
NBC Dateline NBC 1.0 3 5.643
7:30PM FOX The Cleveland Show 1.5 5 3.144
8:00PM ABC Once Upon A Time 2.8 8 8.674
CBS 60 Minutes/The Amazing Race 2.6 7 9.854
FOX The Simpsons -R 1.9 6 4.124
NBC Harry's Law 0.8 2 8.026
8:30PM FOX Bob's Burgers 2.0 5 3.956
9:00PM ABC Desperate Housewives 2.6 7 8.714
FOX Family Guy -R 2.1 5 4.615
CBS Amazing Race/The Good Wife 1.9 5 9.319
NBC Celebrity Apprentice (9-11p) 1.8 5 5.991
9:30PM FOX American Dad 2.0 5 4.270
10:00PM ABC GCB 2.2 6 6.488
CBS Good Wife/CSI: Miami 2.0 5 9.468

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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