Cable News Ratings For Saturday-Sunday, March 24-25, 2012

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Live + Same Day Cable News Ratings for Saturday & Sunday, March 24-25, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         738            164            314
CNN         410            114            152
MSNBC         314            152            157
CNBC         153             66             77
FBN           27               7             12
HLN         309            104            158
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,032            143            314
CNN         506            137            166
MSNBC         301            136            153
CNBC         216             70             97
FBN           63             15             25
HLN         347             72            146
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         695            167            307
CNN         372            120            165
MSNBC         339            148            159
CNBC         150             52             59
FBN           27               6             15
HLN         305            129            173
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         747            130            279
CNN         479            142            190
MSNBC         377            185            194
CNBC         190             76             75
FBN           49             17             26
HLN         378            131            203


Note that MSNBC weekend programming after noon isn’t live news like their weekday programming. It’s specials and documentaries.


For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs


Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

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