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Cable News Ratings For Saturday-Sunday, March 24-25, 2012

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March 27th, 2012

Live + Same Day Cable News Ratings for Saturday & Sunday, March 24-25, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         738            164            314
CNN         410            114            152
MSNBC         314            152            157
CNBC         153             66             77
FBN           27               7             12
HLN         309            104            158
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,032            143            314
CNN         506            137            166
MSNBC         301            136            153
CNBC         216             70             97
FBN           63             15             25
HLN         347             72            146
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         695            167            307
CNN         372            120            165
MSNBC         339            148            159
CNBC         150             52             59
FBN           27               6             15
HLN         305            129            173
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         747            130            279
CNN         479            142            190
MSNBC         377            185            194
CNBC         190             76             75
FBN           49             17             26
HLN         378            131            203

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Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
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